TV Advertising
Make sure TV is part of your advertising plan.
Millions of people watch TV on a regular basis. In fact, Americans watch close to four hours of TV every day, making TV the leading platform for media consumption. And, live TV represents nearly 88% of all TV video viewing in the U.S.1
Our experts will reach your audience, so you can focus on running your business.
Make sure TV is part of your advertising plan.
Millions of people watch TV on a regular basis. In fact, Americans watch close to four hours of TV every day, making TV the leading platform for media consumption. And, live TV represents nearly 88% of all TV video viewing in the U.S.1
Our experts will reach your audience, so you can focus on running your business.
More than half of advertisers identify linear TV as their single most valuable video advertising option.2
By placing TV ads, you have the power to target your most valued audience segments according to location, demographics and even psychological attributes. These prized consumers will experience your business – and associate it –with the programming they enjoy most.
TV offers advertisers:
- Massive Reach: Ad-supported TV reaches 8 out of 10 homes in an average month.3 When you combine TV’s broad reach with the volume of time people spend watching, it adds up to a powerful foundation for your advertising strategy.
- Unprecedented Brand Recognition: TV programming draws an attentive audience, allowing you to further engage viewers with a relevant and creative commercial.
- Brand Trust: 80% of U.S. customers trust TV ads the most when making a purchasing decision compared to other advertising channels.3
- Demographic Targeting: You can reach your ideal customers within a specific footprint and demographic profile through content-based targeting.
More than half of advertisers identify linear TV as their single most valuable video advertising option.2
By placing TV ads, you have the power to target your most valued audience segments according to location, demographics and even psychological attributes. These prized consumers will experience your business – and associate it –with the programming they enjoy most.
TV offers advertisers:
- Massive Reach: Ad-supported TV reaches 8 out of 10 homes in an average month.3 When you combine TV’s broad reach with the volume of time people spend watching, it adds up to a powerful foundation for your advertising strategy.
- Unprecedented Brand Recognition: TV programming draws an attentive audience, allowing you to further engage viewers with a relevant and creative commercial.
- Brand Trust: 80% of U.S. customers trust TV ads the most when making a purchasing decision compared to other advertising channels.3
- Demographic Targeting: You can reach your ideal customers within a specific footprint and demographic profile through content-based targeting.
It’s a fact. Roughly 88% of Americans use a secondary device, such as a phone or tablet, while watching TV.4 Trends like this give businesses a unique opportunity to meet their target audience in multiple places, creating a more powerful brand impression. Our advertising consultants can blend your cable TV advertising schedule and build a highly effective, multiscreen strategy that includes the following ad solutions.
Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.
Brands see a double-digit increase in unique visitors to their digital platforms during active TV campaign months.3
It’s a fact. Roughly 88% of Americans use a secondary device, such as a phone or tablet, while watching TV.4 Trends like this give businesses a unique opportunity to meet their target audience in multiple places, creating a more powerful brand impression. Our advertising consultants can blend your cable TV advertising schedule and build a highly effective, multiscreen strategy that includes the following ad solutions.
Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.
Brands see a double-digit increase in unique visitors to their digital platforms during active TV campaign months.3
Who are your ideal customers? Where do they live? What are their interests? The most effective TV advertising strategy identifies key attributes of your target audience, putting data (and you) in the driver’s seat.
Midco’s advertising consultants lean on data and research to gain in-depth psychographic and demographic insights on your target audience. With this information, we’ll work with you to create a TV advertising plan that pinpoints where to reach your audience – and how to show them meaningful, relevant ads that will prompt them to engage with your business.
Here are a few key ways we can target your audience.
Turn loyal, passionate fans into customers this season when you run commercials during pro, college and varsity sporting events.
Our geotargeting tools help you reach people in the locations most relevant to your business – whether they’re at home, work, or play.
We use robust audience data, so your ads run on the most popular networks and programs for your audience segments.
Turn loyal, passionate fans into customers this season when you run commercials during pro, college and varsity sporting events.
Our geotargeting tools help you reach people in the locations most relevant to your business – whether they’re at home, work, or play.
We use robust audience data, so your ads run on the most popular networks and programs for your audience segments.
A TV advertising schedule is not complete without the commercial! When you become an advertising partner with Midco, commercial production credits are included – no extra fees and no surprises.
Our creative team will produce an original television spot that makes a meaningful connection with your target audience. We also do digital and connected TV ads and virtual tours, and can also help your business with its long-form videos.
A TV advertising schedule is not complete without the commercial! When you become an advertising partner with Midco, commercial production credits are included – no extra fees and no surprises.
Our creative team will produce an original television spot that makes a meaningful connection with your target audience. We also do digital and connected TV ads and virtual tours, and can also help your business with its long-form videos.
Our advertising team can create a TV advertising strategy that generates results.
Our advertising team can create a TV advertising strategy that generates results.
1 Nielsen 2021
2 Mary Meeker's Internet Trend Report, 2019
3 Video Advertising Bureau: 5 Reasons Why Marketers Invest Billions in Linear TV, 2023
4 Nielsen Q2 2018 Total Audience Report
1 Nielsen 2021
2 Mary Meeker's Internet Trend Report, 2019
3 Video Advertising Bureau: 5 Reasons Why Marketers Invest Billions in Linear TV, 2023
4 Nielsen Q2 2018 Total Audience Report