Digital Advertising
Location, location, location. With 90% of adults in America using the internet – and more than 25% reporting they’re online almost constantly – digital advertising is where your business needs to be.1
Common types of digital ads include:
- Banner ads: Clickable ads displayed on high-traffic websites
- Rich media ads (display video): Video ads that run on websites, YouTube and apps
- Pre-roll video: Short video ads that play before online videos
- Streaming audio: Online audio ads that run before or during music, news or podcasts
Reach your audience, while focusing on your business day-to-day.
Location, location, location. With 90% of adults in America using the internet – and more than 25% reporting they’re online almost constantly – digital advertising is where your business needs to be.1
Common types of digital ads include:
- Banner ads: Clickable ads displayed on high-traffic websites
- Rich media ads (display video): Video ads that run on websites, YouTube and apps
- Pre-roll video: Short video ads that play before online videos
- Streaming audio: Online audio ads that run before or during music, news or podcasts
Reach your audience, while focusing on your business day-to-day.
Midco’s digital ads are flexible and mobile-friendly, and offer some compelling features:
- Geofencing: We use location data to create virtual geographic boundaries around your display ads. When someone enters your geofence and is using an app with active location sharing, they’ll see your ad on their mobile device.
- Retargeting: With this ad tactic, a tracking tag enables delivery of your ads to people who have visited your website in the last 30 days.
- Data: With Midco, you’ll know how your campaigns are performing with an easy-to-use online reporting dashboard that helps you see engagement rates and trends.
Midco’s digital ads are flexible and mobile-friendly, and offer some compelling features:
- Geofencing: We use location data to create virtual geographic boundaries around your display ads. When someone enters your geofence and is using an app with active location sharing, they’ll see your ad on their mobile device.
- Retargeting: With this ad tactic, a tracking tag enables delivery of your ads to people who have visited your website in the last 30 days.
- Data: With Midco, you’ll know how your campaigns are performing with an easy-to-use online reporting dashboard that helps you see engagement rates and trends.
Your Midco advertising team will handle the entire digital ad process from start to finish.
Step 1: We’ll talk about your goals.
Whether you want to generate sales, leads or brand awareness, we’ll listen and work with you to determine the best reach and frequency for your campaigns based on target audience and budget.
Step 2: We’ll get creative.
When you become an advertising partner with Midco, you’ll get complete access to our creative team. Simply share any existing commercials or campaigns you are running with our creative experts so they can make sure your digital ads complement your existing marketing. Then we’ll get to work! You’ll have a chance to approve your ads before they go live.
Step 3: Your digital ads launch.
With Midco’s digital ad placement, you’ll know right away how your ad is performing. An easy-to-use dashboard gives you a view into ad impressions, clicks, website visits and engagements, plus screenshots of ad placements. You’ll also get details on where your ad has shown up online.
Step 4: You start seeing results.
Once your ads are online, we’ll continue to ensure they’re getting results by optimizing where they appear. We don’t succeed unless you do!
Your Midco advertising team will handle the entire digital ad process from start to finish.
Step 1: We’ll talk about your goals.
Whether you want to generate sales, leads or brand awareness, we’ll listen and work with you to determine the best reach and frequency for your campaigns based on target audience and budget.
Step 2: We’ll get creative.
When you become an advertising partner with Midco, you’ll get complete access to our creative team. Simply share any existing commercials or campaigns you are running with our creative experts so they can make sure your digital ads complement your existing marketing. Then we’ll get to work! You’ll have a chance to approve your ads before they go live.
Step 3: Your digital ads launch.
With Midco’s digital ad placement, you’ll know right away how your ad is performing. An easy-to-use dashboard gives you a view into ad impressions, clicks, website visits and engagements, plus screenshots of ad placements. You’ll also get details on where your ad has shown up online.
Step 4: You start seeing results.
Once your ads are online, we’ll continue to ensure they’re getting results by optimizing where they appear. We don’t succeed unless you do!
Effective advertising requires a clear understanding of your target audience. We work with you to pinpoint the right customers and meet them where they are engaged, so together we can get the most value and best results for your budget.
We will customize your advertising plan based on your target audience’s demographics, location and interests.
Target your customers using traditional segments including income, education, age, gender and more.
With geotargeting and geofencing, we can pinpoint your audience with total precision.
More than 45 interest categories help you reach consumers based on behaviors and hobbies.
Target your customers using traditional segments including income, education, age, gender and more.
With geotargeting and geofencing, we can pinpoint your audience with total precision.
More than 45 interest categories help you reach consumers based on behaviors and hobbies.
Running a digital ad campaign? Your online dashboard will help you see how your ads are performing. Learn the three guiding principles to understanding your ad reports.
Running a digital ad campaign? Your online dashboard will help you see how your ads are performing. Learn the three guiding principles to understanding your ad reports.
When you combine cable TV advertising with your digital marketing plan, research shows audience reach and recall nearly double.2 Adding connected TV advertising to the mix further expands your frequency and exposure, putting you everywhere you audience goes for news and entertainment.
Talk with one of our advertising consultants. We can expand your digital marketing footprint with cable TV and connected TV advertising for a cohesive, multi-screen strategy that’s truly unstoppable.
Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.
Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.
Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.
Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.
We’ll answer all your digital advertising questions and guide you through the process.
We’ll answer all your digital advertising questions and guide you through the process.
1 Pew Research Center 2019: About three-in-ten U.S. adults say they are ‘almost constantly’ online, Q32019
2 IPG Media Lab, Roku®: Under the Hoot of Over-the-Top Measurement, 2019
1 Pew Research Center 2019: About three-in-ten U.S. adults say they are ‘almost constantly’ online, Q32019
2 IPG Media Lab, Roku®: Under the Hoot of Over-the-Top Measurement, 2019