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TV Advertising

TV Dominates the Advertising Landscape

On average, people spend more than four hours watching TV every day, making television the leading platform for media consumption in America.1 In fact, live TV represents nearly 70% of all video viewing in the U.S.2

Perhaps more impressive is TV’s ability to consistently captivate viewers. An eye-tracking study revealed TV commanded twice the active viewing of YouTube and 15 times the active viewing of Facebook.3

We Can Help You

Our experts will reach your audience, so you can focus on running your business.

REQUEST A CONSULTATION

TV Dominates the Advertising Landscape

On average, people spend more than four hours watching TV every day, making television the leading platform for media consumption in America.1 In fact, live TV represents nearly 70% of all video viewing in the U.S.2

Perhaps more impressive is TV’s ability to consistently captivate viewers. An eye-tracking study revealed TV commanded twice the active viewing of YouTube and 15 times the active viewing of Facebook.3

We Can Help You

Our experts will reach your audience, so you can focus on running your business.

REQUEST A CONSULTATION

Targeting with Cable TV

Nearly 80% of U.S. homes with TVs subscribe to cable.4

By placing cable TV ads, you have the power to target your most valued audience segments according to location, demographics and even psychological attributes. These prized consumers will experience your business – and associate it – within the context of the programming they enjoy most.

Cable TV offers advertisers:

  • Massive Reach: When you combine TV’s broad reach with the volume of time people spend watching, it adds up to a powerful foundation for your advertising strategy.
  • Unprecedented Brand Recognition: TV programming draws an attentive audience, allowing you to further engage viewers with a relevant and creative commercial.
  • Demographic Targeting: You can reach your ideal customers throughout a specific footprint and demographic profile through content-based targeting.

Targeting with Cable TV

Nearly 80% of U.S. homes with TVs subscribe to cable.4

By placing cable TV ads, you have the power to target your most valued audience segments according to location, demographics and even psychological attributes. These prized consumers will experience your business – and associate it – within the context of the programming they enjoy most.

Cable TV offers advertisers:

  • Massive Reach: When you combine TV’s broad reach with the volume of time people spend watching, it adds up to a powerful foundation for your advertising strategy.
  • Unprecedented Brand Recognition: TV programming draws an attentive audience, allowing you to further engage viewers with a relevant and creative commercial.
  • Demographic Targeting: You can reach your ideal customers throughout a specific footprint and demographic profile through content-based targeting.

A Multichannel Strategy

It’s a fact. Almost 50% of people use their mobile devices while watching TV. Within this group, more than 70% use their mobile device to get more information about the content they see on TV.5

Trends like this give businesses a unique opportunity to meet their target audience in multiple places, creating a more powerful brand impression. Our advertising consultants can blend your cable TV advertising schedule and build a highly effective, multi-screen strategy that includes the following ad solutions.

Connected TV

Connected TV Advertising

Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.

TRY CONNECTED TV

Digital Advertising

Digital Advertising Icon

Audience reach and recall nearly double when you add digital ads to your TV advertising plan.6

Go Digital

A Multichannel Strategy

It’s a fact. Almost 50% of people use their mobile devices while watching TV. Within this group, more than 70% use their mobile device to get more information about the content they see on TV.5

Trends like this give businesses a unique opportunity to meet their target audience in multiple places, creating a more powerful brand impression. Our advertising consultants can blend your cable TV advertising schedule and build a highly effective, multi-screen strategy that includes the following ad solutions.

Connected TV

Connected TV Advertising

Unskippable ads on streaming platforms are a surefire way to reach younger and more affluent audience segments.

TRY CONNECTED TV

Digital Advertising

Digital Advertising Icon

Audience reach and recall nearly double when you add digital ads to your TV advertising plan.6

Go Digital

Targeting Your Ideal TV Viewer

Who are your ideal customers? Where do they live? What are their interests? The most effective TV advertising strategy identifies key attributes of your target audience, putting data (and you) in the driver’s seat.

Midco’s advertising consultants lean on data and research to gain in-depth psychographic and demographic insights on your target audience. With this information, we’ll work with you to create a TV advertising plan that pinpoints where to reach your audience – and how to show them meaningful, relevant ads that will prompt them to engage with your business.

Here are a few key ways we can target your audience.

By Sports

Turn loyal, passionate fans into customers this season when you run commercials during pro, college and varsity sporting events.

TEAMS THEY LOVE

By Geotargeting

Our geotargeting tools help you reach people in the locations most relevant to your business – whether they’re at home, work, or play.

WHERE THEY ARE

By Segment

We use robust audience data, so your ads run on the most popular networks and programs for your audience segments.

WHAT THEY LIKE

Targeting Your Ideal TV Viewer

Who are your ideal customers? Where do they live? What are their interests? The most effective TV advertising strategy identifies key attributes of your target audience, putting data (and you) in the driver’s seat.

Midco’s advertising consultants lean on data and research to gain in-depth psychographic and demographic insights on your target audience. With this information, we’ll work with you to create a TV advertising plan that pinpoints where to reach your audience – and how to show them meaningful, relevant ads that will prompt them to engage with your business.

Here are a few key ways we can target your audience.

By Sports

Turn loyal, passionate fans into customers this season when you run commercials during pro, college and varsity sporting events.

TEAMS THEY LOVE

By Geotargeting

Our geotargeting tools help you reach people in the locations most relevant to your business – whether they’re at home, work, or play.

WHERE THEY ARE

By Segment

We use robust audience data, so your ads run on the most popular networks and programs for your audience segments.

WHAT THEY LIKE

Award-Winning Creative Production

A TV advertising schedule is not complete without the commercial! When you become an advertising partner with Midco, commercial production credits are included – no extra fees and no surprises.

Our creative team will produce an original television spot that makes a meaningful connection with your target audience. We also do digital and connected TV ads and virtual tours, and can also help your business with its long-form videos.

Learn more about Midco’s Creative Services team

Award-Winning Creative Production

A TV advertising schedule is not complete without the commercial! When you become an advertising partner with Midco, commercial production credits are included – no extra fees and no surprises.

Our creative team will produce an original television spot that makes a meaningful connection with your target audience. We also do digital and connected TV ads and virtual tours, and can also help your business with its long-form videos.

Learn more about Midco’s Creative Services team

Let’s Get Your Business on TV

Our advertising team can create a TV advertising strategy that generates results.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

Let’s Get Your Business on TV

Our advertising team can create a TV advertising strategy that generates results.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

1 Nielsen Q3 2018 Total Audience Report
2 VAB Device Usage Report 3Q18
3 WARC 2018
4 Nielsen Media Research, 2018-2019 Advanced National TV HH UEs
5 Nielsen Q2 2018 Total Audience Report
6 IPG Media Lab, Roku®: Under the Hood of Over-the-Top Measurement, 2019

1 Nielsen Q3 2018 Total Audience Report
2 VAB Device Usage Report 3Q18
3 WARC 2018
4 Nielsen Media Research, 2018-2019 Advanced National TV HH UEs
5 Nielsen Q2 2018 Total Audience Report
6 IPG Media Lab, Roku®: Under the Hood of Over-the-Top Measurement, 2019

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