Sports Advertising
Win Big with Sports Advertising
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Win Big with Sports Advertising
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Why Advertise to Sports Fans?
They're Loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.1
They're Committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.2
They're Diverse.
96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4
Why Advertise to Sports Fans?
They're Loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.1
They're Committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.2
They're Diverse.
96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4
Pick Your Sports Advertising Package
Midco offers multiple sports packages ranging from high school and college to professional sports. Pick one – or multiple – and get your business seen.
What’s Hot Right Now
College Basketball Ads
In 2019, we had more than one million views of postseason basketball programming in 2019.5 Secure your spot today.
College Hockey and NHL® Ads
Winter is here – and so is hockey. From college to the NHL, you can get your ads in front of viewers with rivalry and popular game packages.
Pick Your Sports Advertising Package
Midco offers multiple sports packages ranging from high school and college to professional sports. Pick one – or multiple – and get your business seen.
What’s Hot Right Now
College Basketball Ads
In 2019, we had more than one million views of postseason basketball programming in 2019.5 Secure your spot today.
College Hockey and NHL® Ads
Winter is here – and so is hockey. From college to the NHL, you can get your ads in front of viewers with rivalry and popular game packages.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
March Madness
Get your business seen by the avid fans who tune in to these big college games – only on TBS and TNT in March and April.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
National Basketball Association
Reach hoops fans throughout the region, whether you want to be seen during the regular season, the playoffs, or both.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
March Madness
Get your business seen by the avid fans who tune in to these big college games – only on TBS and TNT in March and April.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
National Basketball Association
Reach hoops fans throughout the region, whether you want to be seen during the regular season, the playoffs, or both.
MidcoSN: Where Your Team Lives
Midco Sports Network® leads the way in high school and collegiate sports coverage in Kansas, Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through MidcoSN®.
Our Teams
MidcoSN covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Gameday Action on Social Media
MidcoSN: Where Your Team Lives
Midco Sports Network® leads the way in high school and collegiate sports coverage in Kansas, Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through MidcoSN®.
Our Teams
MidcoSN covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Gameday Action on Social Media
Hear from Our Customers
Midco Sports Network offers exclusive sponsorship opportunities for local businesses that want to give back to the community while reaching their target audiences. Take Diane and Wayne Duncan of Dunco Heating & Cooling. They sponsored Midco Sports Network’s Kansas Scholar-Athlete of the Month program.
"We’re a mom-and-pop shop. Our goal was to set ourselves apart and just get more involved in the community, and I think we really reached that goal."
Diane Duncan, Dunco Heating & Cooling
Hear from Our Customers
Midco Sports Network offers exclusive sponsorship opportunities for local businesses that want to give back to the community while reaching their target audiences. Take Diane and Wayne Duncan of Dunco Heating & Cooling. They sponsored Midco Sports Network’s Kansas Scholar-Athlete of the Month program.
"We’re a mom-and-pop shop. Our goal was to set ourselves apart and just get more involved in the community, and I think we really reached that goal."
Diane Duncan, Dunco Heating & Cooling
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Sports Advertising News & Insights
Reaching Local Fans on Midco Sports Network®
Midco Sports Network® brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Reaching Local Fans on Midco Sports Network®
Midco Sports Network® brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
1 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
2 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
3 Nielsen Npower: Q22015-Q22016
4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
5 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. The number is estimated across all Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all our markets, excluding Minnesota and Kansas. Viewership growth is based on the average rating per game for each tournament. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results..
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
1 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
2 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
3 Nielsen Npower: Q22015-Q22016
4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
5 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. The number is estimated across all Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all our markets, excluding Minnesota and Kansas. Viewership growth is based on the average rating per game for each tournament. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results..
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
