Sports Advertising
Win big with sports advertising.
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Win big with sports advertising.
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Monday Night Football Advertising
It’s one of the most exciting – and most viewed – nights of the week. Don’t miss this chance to put your message in front of a loyal fan base with our new and exciting advertising options for Monday Night Football, including spots on every episode of Monday Night Football with Peyton and Eli.
- In 2021, Monday Night Football was the most-watched cable program for the 14th time.1
- It averages 13.5 million viewers nationally, up 12% from 2020.2
Monday Night Football Advertising
It’s one of the most exciting – and most viewed – nights of the week. Don’t miss this chance to put your message in front of a loyal fan base with our new and exciting advertising options for Monday Night Football, including spots on every episode of Monday Night Football with Peyton and Eli.
- In 2021, Monday Night Football was the most-watched cable program for the 14th time.1
- It averages 13.5 million viewers nationally, up 12% from 2020.2
Pro Baseball Advertising
Baseball continues to top the charts for popular programming – and Midco has your hookup to game day! Give your ads coverage during MLB® baseball games and reach loyal fans with commercial opportunities. Spots are filling up fast – so hurry!
- One-third of MLB fans responded to a TV ad in the past 30 days – and more than half have responded in the past year.3
- 62% of this audience prefers to buy from local, family-owned businesses.4
Baseball continues to top the charts for popular programming – and Midco has your hookup to game day! Give your ads coverage during MLB® baseball games and reach loyal fans with commercial opportunities. Spots are filling up fast – so hurry!
- One-third of MLB fans responded to a TV ad in the past 30 days – and more than half have responded in the past year.3
- 62% of this audience prefers to buy from local, family-owned businesses.4
Midco Sports: Where Your Team Lives
Midco SportsTM leads the way in high school and collegiate sports coverage in Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through Midco Sports.
Our Teams
Midco Sports covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Midco Sports: Where Your Team Lives
Midco SportsTM leads the way in high school and collegiate sports coverage in Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through Midco Sports.
Our Teams
Midco Sports covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Scoring Big with Sports Advertising
Advertising on Midco Sports during the NCHC hockey pod helped businesses reach sports-starved fans with commercials and bonus engagements that racked up ROI.
Scoring Big with Sports Advertising
Advertising on Midco Sports during the NCHC hockey pod helped businesses reach sports-starved fans with commercials and bonus engagements that racked up ROI.
Why advertise to sports fans?
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.5
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.6
They're diverse.
96% of all viewers watch sports programming.7 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.8
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.5
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.6
They're diverse.
96% of all viewers watch sports programming.7 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.8
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Depending on where you live, air your ad during Minnesota Twins or Kansas City Royals baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit league and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Depending on where you live, air your ad during Minnesota Twins or Kansas City Royals baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit league and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Sports Advertising News & Insights
Reaching Local Fans on Midco Sports
Midco Sports brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Reaching Local Fans on Midco Sports
Midco Sports brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Request a follow up.
Tell us what you need, and we’ll reach back out within a business day.
Request a follow up.
Tell us what you need, and we’ll reach back out within a business day.
All logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
1 Viewership data provided by TiVo. Past performance does not guarantee future results.
2 ESPN Pressroom: ESPN’s Monday Night Football Delivers 15.9 Million Viewers for Second Consecutive Week, Q4 2021
3 AdMall® AudienceSCAN® Survey: Cable TV Marketing Services to Baseball Fans (MLB) in the U.S., 2019.
4 AdMall® AudienceSCAN® Survey: Purchase Intent Profile of Baseball Fans (MLB) in the U.S., 2019.
5 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
6 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
7 Nielsen Npower: Q22015-Q22016
8 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
All logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
1 Viewership data provided by TiVo. Past performance does not guarantee future results.
2 ESPN Pressroom: ESPN’s Monday Night Football Delivers 15.9 Million Viewers for Second Consecutive Week, Q4 2021
3 AdMall® AudienceSCAN® Survey: Cable TV Marketing Services to Baseball Fans (MLB) in the U.S., 2019.
4 AdMall® AudienceSCAN® Survey: Purchase Intent Profile of Baseball Fans (MLB) in the U.S., 2019.
5 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
6 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
7 Nielsen Npower: Q22015-Q22016
8 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
