Sports Advertising
Make big games a big opportunity.
Live sports is a lifestyle. Dedicated fans see every game, and with sports advertising, they also could be seeing your business. With help from Midco, you can have a targeted sports advertising plan in place to make potential customers fans of your business.
Live sports is a lifestyle. Dedicated fans see every game, and with sports advertising, they also could be seeing your business. With help from Midco, you can have a targeted sports advertising plan in place to make potential customers fans of your business.
March towards March.
Tournament season will be here before you know it, so make sure basketball fans know about your business. Advertising during postseason basketball puts your message in front of a loyal fanbase. But don’t just take our word for it. Check out these viewership stats.
- March NCAA® basketball cable viewership was up 6% in 2022, averaging more than 19,000 household views per game.1
- More than 64% of college basketball fans say they’ve responded to a TV ad in the past 12 months.2
- Summit League tournament viewership was up 61% in 2022.1
- Midco Sports had more than 298,000 household views during the 2022 NSIC and Summit League tournaments.1
March towards March.
Tournament season will be here before you know it, so make sure basketball fans know about your business. Advertising during postseason basketball puts your message in front of a loyal fanbase. But don’t just take our word for it. Check out these viewership stats.
- March NCAA® basketball cable viewership was up 6% in 2022, averaging more than 19,000 household views per game.1
- More than 64% of college basketball fans say they’ve responded to a TV ad in the past 12 months.2
- Summit League tournament viewership was up 61% in 2022.1
- Midco Sports had more than 298,000 household views during the 2022 NSIC and Summit League tournaments.1
Why advertise to sports fans?
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.3
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.4
They're diverse.
96% of all viewers watch sports programming.5 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.6
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.3
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.4
They're diverse.
96% of all viewers watch sports programming.5 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.6
Midco Sports: Where Your Team Lives
Midco Sports® is the home for local and regional sports coverage, bringing fans insight, interviews and live action of their favorite high school and college teams from across the Midwest. You can also sponsor our game day coverage on social media and reach our growing audience on Facebook, Twitter, Instagram and YouTube.
Our Teams
Our Tournaments
Make your own highlight reel.
No matter the teams or the sports your customers follow, you can get their attention with advertising spots and sponsorships. Contact our team today to discover your options for the upcoming sports season.
Make your own highlight reel.
No matter the teams or the sports your customers follow, you can get their attention with advertising spots and sponsorships. Contact our team today to discover your options for the upcoming sports season.
Midco Sports® is the home for local and regional sports coverage, bringing fans insight, interviews and live action of their favorite high school and college teams from across the Midwest. You can also sponsor our game day coverage on social media and reach our growing audience on Facebook, Twitter, Instagram and YouTube.
Our Teams
Our Tournaments
Make your own highlight reel.
No matter the teams or the sports your customers follow, you can get their attention with advertising spots and sponsorships. Contact our team today to discover your options for the upcoming sports season.
Make your own highlight reel.
No matter the teams or the sports your customers follow, you can get their attention with advertising spots and sponsorships. Contact our team today to discover your options for the upcoming sports season.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Air your ad during Minnesota Twins baseball or ESPN Sunday Night Baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit league and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
MLB Game Ads
It’s America’s favorite pastime – and people are watching. Air your ad during Minnesota Twins baseball or ESPN Sunday Night Baseball with our MLB ad packages.
College Basketball
It‘s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit league and NSIC Tournament.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Sports Advertising News & Insights
Put me in, coach.
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Put me in, coach.
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
1 Viewership information provided by TiVo 2022. Past performance does not guarantee future results. 2 AdMall®AudienceSCAN®: College Basketball Fans, 2020. 3 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018 4 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017 5 Nielsen Npower: Q22015-Q22016 6 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
1 Viewership information provided by TiVo 2022. Past performance does not guarantee future results. 2 AdMall®AudienceSCAN®: College Basketball Fans, 2020. 3 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018 4 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017 5 Nielsen Npower: Q22015-Q22016 6 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
