Sports Advertising
Win big with sports advertising.
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Win big with sports advertising.
Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.
As a business owner, you can turn loyal live sports fans into your loyal fans, making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising and catch your customers while they catch the big game. It’s your ticket to advertising success.
Featured: College Basketball Advertising
Where else can you get national, regional and local college basketball ad coverage? Midco has your ticket to the court with commercials and sponsorships. College basketball fans are dedicated – and they'll be there for your ads, trust us.
- More than 64% of college basketball fans say they've responded to a TV ad in the past 12 months.1
- The 2020 NCAA Championship game on ESPN® was the most-watched to date.2
Where else can you get national, regional and local college basketball ad coverage? Midco has your ticket to the court with commercials and sponsorships. College basketball fans are dedicated – and they'll be there for your ads, trust us.
- More than 64% of college basketball fans say they've responded to a TV ad in the past 12 months.1
- The 2020 NCAA Championship game on ESPN® was the most-watched to date.2
Midco Sports: Where Your Team Lives
Midco SportsTM leads the way in high school and collegiate sports coverage in Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through Midco Sports.
Our Teams
Midco Sports covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Midco Sports: Where Your Team Lives
Midco SportsTM leads the way in high school and collegiate sports coverage in Minnesota, North Dakota and South Dakota. We believe in local sports, because they’re rooted in our communities – just like your business.
We cover live games that others don’t, from NSIC Tournaments to high school baseball championships. Whether you're sponsoring a live event or sponsoring an athlete, your business can give back to local athletes through Midco Sports.
Our Teams
Midco Sports covers the best in sports from your favorite teams, including:
- South Dakota State University Jackrabbits
- University of South Dakota Coyotes
- University of North Dakota Fighting Hawks
- North Dakota State University Bison
- Plus, more college and high school teams from across the region.
Tournament Coverage
We’re dedicated to giving you play-by-play action during the region’s top tournaments.
- The Summit League Tournament
- NSIC Tournament
- NCHC Quarterfinals
Scoring Big with Sports Advertising
Advertising on Midco Sports during the NCHC hockey pod helped businesses reach sports-starved fans with commercials and bonus engagements that racked up ROI.
Scoring Big with Sports Advertising
Advertising on Midco Sports during the NCHC hockey pod helped businesses reach sports-starved fans with commercials and bonus engagements that racked up ROI.
Why advertise to sports fans?
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.3
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.4
They're diverse.
96% of all viewers watch sports programming.5 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.6
They're loyal.
Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.3
They're committed.
Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.4
They're diverse.
96% of all viewers watch sports programming.5 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.6
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
Monday and Thursday Night Football
Reach football fanatics with your branded message during each regular season games on Monday and Thursday nights.
College Football
These fans are dedicated to their teams. Make the most impact with your ads this season during games on ESPN, FOX Sports and NBC Sports.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
More Live Sports Packages
Did you know that you can secure your spot three or more months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.
Monday and Thursday Night Football
Reach football fanatics with your branded message during each regular season games on Monday and Thursday nights.
College Football
These fans are dedicated to their teams. Make the most impact with your ads this season during games on ESPN, FOX Sports and NBC Sports.
Minnesota Wild Hockey
Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Multichannel Advertising: A Winning Strategy
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.
Sports Advertising News & Insights
Reaching Local Fans on Midco Sports
Midco Sports brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Reaching Local Fans on Midco Sports
Midco Sports brings in viewers season after season – and it's time to pay attention.
Webinar: Benefits of Advertising on Live Sports
Get insights on sports viewership, attitude and how to amplify your reach in our recent webinar.
Looking at the Sports Fan Audience
What are the core elements of an integrated, multi-channel advertising strategy?
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Put Me In, Coach
It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports, request a consultation. We’ll give you a call or shoot you an email with more info.
Request a follow up.
Tell us what you need, and we’ll reach back out within a business day.
Request a follow up.
Tell us what you need, and we’ll reach back out within a business day.
1 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. The number is estimated across all Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all our markets, excluding Minnesota and Kansas. Viewership growth is based on the average rating per game for each tournament. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results.
2 AdMall® AudienceSCAN® : Professional Football Fans, 2020.
3 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
4 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
5 Nielsen Npower: Q22015-Q22016
6 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
1 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. The number is estimated across all Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all our markets, excluding Minnesota and Kansas. Viewership growth is based on the average rating per game for each tournament. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results.
2 AdMall® AudienceSCAN® : Professional Football Fans, 2020.
3 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
4 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
5 Nielsen Npower: Q22015-Q22016
6 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.
