By Jessica Lirette, Midco Advanced Advertising Account Executive.

Your business is cruising right along. You’ve got a great team and a good strategy for growth, but your customers aren’t coming in the door. The reason? Your advertising doesn’t seem to be doing its share of the work. 

Digital ads, OTT spots and paid social can all be powerful tools in your toolbox, but if not placed properly, they won’t be as effective as they could be. At Midco, we’re here to make the whole process not only easy but also personalized to your needs, brand and goal.  

In my 30 years of advertising experience, I’ve walked hundreds of clients through these three steps to deliver results. Take a look and see how our in-depth research and planning can put your business exactly where you want it to be. 

Step 1: Meet 

Your business isn’t the same as anyone else’s, so you don’t need the same advertising plan as anyone else. The first thing I do is meet with you to listen and learn about your business, budget and goals. 

It might catch you off guard when you don’t walk away with a final plan in place after our first meeting. But at Midco, we don’t offer off-the-shelf strategies. After we talk, I do thorough research on your competitors, consumer trends and pain points in your industry at the local and national level through AdMall. This advertising tool gives us exclusive insight into the advertising world. This gives me an overall view of the landscape and allows me to pinpoint what tactics would work best specifically for your unique situation. 

Step 2: Place 

The next step is to start placing assets. You have a budget, and we want to make it go further by helping you buy smarter. Each plan is created to target the exact groups and locations that will make the most impact.  

To pinpoint the right audience for your ads, we can evaluate placement based on age range, gender, geography, interests and more. This gives your ads the best chance of being seen by the people who would be the most interested in your business and products. 

Step 3: Adjust 

Once things are in place, we don’t just set it and forget it. I keep an eye on all ads to check performance – and you can, too. You’ll have access to your ad dashboard. I can walk you through the easy-to-use interface so you can keep track of performance. You can see clicks, view ad placements and even an interactive map you can use to see impressions by zip code. 

This kind of insight allows me to take action if something is underperforming. I can change the placement or swap creative on assets with lower numbers. This makes sure you’re getting the full strength of your advertising budget.   

Following these three simple steps, we can get your business in the market, meet your business goals and start increasing your revenue – all with an effective advertising campaign.