Top 3 Facts: Connected TV Ads

When you’re working to get your business’s message across, you want to use every tool at your disposal. Connected TV (CTV) ads are a great option to include in your multichannel advertising strategy, but what makes them different from other ads? Here are our top three facts to help you get to know more about CTV ads. 

#1 They are streaming ads. 

If you like to stream your favorite shows or movies, chances are you’ve seen CTV ads. CTV is a subset of the streaming world and includes the programs you stream directly to your TV screens. This is with the help of a smart TV, gaming console or streaming device like a Roku or Apple TV.  

There is another category of streaming called over-the-top or OTT. This includes streaming content viewed on TVs, as well as your computer, phone or any other device. So, all CTV is OTT, but not all OTT is CTV. 

With all these terms, it can get a little confusing. Our Midco team of advertising experts is here to help. We can help decode the acronyms and build a plan that works for your goals and budget.

 #2 They are not skippable. 

CTV is a great place to tell your story since most ads can’t be skipped over. This gives you 15 or 30 seconds of uninterrupted time to connect with your customers. Whether you’re showcasing who you are or describing your latest offerings, you can get your point across on the biggest screen in the house. 

Another advantage is that most CTV programing ad breaks are shorter than commercial breaks on other streaming platforms.¹ This gives the viewer less time to get up and make a snack, keeping them in their seat watching your ad and waiting for their show to come back on. 

#3 They are targeted. 

When you have an advertising budget, you want to stick to it and make that investment worth your while. With CTV ads, you can reach the people most interested in your business right in their homes.  

CTV ads can be targeted by geography, demographic and interest. While we can’t guarantee which platforms or streaming devices your ad will be featured on, Midco can target the people in your preferred audience instead of the places they are streaming. This means that no matter what device they are watching, they could see your ad.