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Audience Targeting

Your Message Delivered on Target

It’s a noisy world out there. Effective advertising requires breaking through and creating meaningful connections with the consumers most likely to convert and champion your brand. It starts with identifying your target audience. By working with you to pinpoint the right customers – and meet them where they are engaged – we can maximize your budget and deliver a highly-effective campaign.

We will customize your advertising plan based on your target audience’s demographics and interests, optimizing for relevant events, tournaments and seasons.

Your Message Delivered on Target

It’s a noisy world out there. Effective advertising requires breaking through and creating meaningful connections with the consumers most likely to convert and champion your brand. It starts with identifying your target audience. By working with you to pinpoint the right customers – and meet them where they are engaged – we can maximize your budget and deliver a highly-effective campaign.

We will customize your advertising plan based on your target audience’s demographics and interests, optimizing for relevant events, tournaments and seasons.

Sports

Sports fans are highly engaged and loyal. We can target this vital group, so you win big.

SPORTS FANS

Politics

Reach voters with your message, in your district, before they cast their ballots.

POLITICAL ADS

Geotargeting

Using geotargeting and geofencing, we can precisely target your customers.

BY LOCATION

Interests

What types of hobbies, activities and entertainment do your target consumers enjoy?

BY INTERESTS

Sports

Sports fans are highly engaged and loyal. We can target this vital group, so you win big.

SPORTS FANS

Politics

Reach voters with your message, in your district, before they cast their ballots.

POLITICAL ADS

Geotargeting

Using geotargeting and geofencing, we can precisely target your customers.

BY LOCATION

Interests

What types of hobbies, activities and entertainment do your target consumers enjoy?

BY INTERESTS

We’ll Help You Make a Strong Impression

Gross rating points (GRPs). Share. Households using television (HUT). With all the terms used to measure audiences, it can be confusing to know what factors are the most important.

Ratings don’t always tell the full viewership story. When you partner with Midco, you can leave the jargon, acronyms and data analysis to us. Our team of experts will design an advertising strategy for your business based on household reach and impressions.

  • Household reach: This is the number of households that have seen your advertising. If your TV ad ran in 1,000 homes, your ad’s household reach is 1,000.
  • Impressions: This is the number of times your advertising has been displayed on a screen. If your digital ad popped up on people’s screens 500 times, the number of impressions for that digital ad is 500.

By maximizing the reach and impressions for your target audience using a custom mix of TV, digital and connected TV, we can provide the most effective campaign within your budget.

We’ll Help You Make a Strong Impression

Gross rating points (GRPs). Share. Households using television (HUT). With all the terms used to measure audiences, it can be confusing to know what factors are the most important.

Ratings don’t always tell the full viewership story. When you partner with Midco, you can leave the jargon, acronyms and data analysis to us. Our team of experts will design an advertising strategy for your business based on household reach and impressions.

  • Household reach: This is the number of households that have seen your advertising. If your TV ad ran in 1,000 homes, your ad’s household reach is 1,000.
  • Impressions: This is the number of times your advertising has been displayed on a screen. If your digital ad popped up on people’s screens 500 times, the number of impressions for that digital ad is 500.

By maximizing the reach and impressions for your target audience using a custom mix of TV, digital and connected TV, we can provide the most effective campaign within your budget.

Featured News & Insights

Connected TV on TV in Living Room

Learn how advanced targeting and reporting can deliver ROI.

View webinar recording

Bergstrom Auto Group Photo

See how digital ads target shoppers around-the-clock.

Read case study

Reaching Hometown Fans MidcoSN Infographic Preview.jpg

Learn how to capitalize on the hyper-connected sports fan.

Read blog post

Connected TV on TV in Living Room

Learn how advanced targeting and reporting can deliver ROI.

View webinar recording

Bergstrom Auto Group Photo

See how digital ads target shoppers around-the-clock.

Read case study

Reaching Hometown Fans MidcoSN Infographic Preview.jpg

Learn how to capitalize on the hyper-connected sports fan.

Read blog post

Reach Your Target Audience

A Midco advertising consultant will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

Reach Your Target Audience

A Midco advertising consultant will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

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