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Geotargeting

Ad targeting based on geographics.

Reach people where they live, work and play with geographic targeting tactics. From zip code zoning to geofencing and retargeting, location-based advertising identifies prime areas for your target audience – so your campaign delivers maximum results.  

Not sure where your targets are? That’s just fine. Midco’s team of advertising experts will work with you to do more than share your message. We’ll help you elevate your business in the neighborhoods, towns and regions that matter most.  

Let's take this offline.

Our experts will reach your audience, so you can focus on running your business.

REQUEST A CONSULTATION

Ad targeting based on geographics.

Reach people where they live, work and play with geographic targeting tactics. From zip code zoning to geofencing and retargeting, location-based advertising identifies prime areas for your target audience – so your campaign delivers maximum results.  

Not sure where your targets are? That’s just fine. Midco’s team of advertising experts will work with you to do more than share your message. We’ll help you elevate your business in the neighborhoods, towns and regions that matter most.  

Let's take this offline.

Our experts will reach your audience, so you can focus on running your business.

REQUEST A CONSULTATION

Geofencing. Georecency. Geo-benefits.

It’s no secret that it’s easier than ever to track people wherever they go. We’re always carrying a small tracking beacon in our pockets (hint: it’s our smartphones). Combine that with detailed geographic mapping and, suddenly, we can track people down to the footstep.  

What is geofencing?

With geofencing, advertisers can set geographic boundaries, or fences, surrounding designated targeted zones. When someone enters that area and is using an app with active location sharing, they could see your ad on their mobile device.  

  • Find people near you.  
  • Find people at competitors.  
  • Get more precise targeting. 
  • Increase your impressions.
  • Target recent visitors.
  • Track in-store visits.

Pinpoint with precision.

Midco’s geofencing technology uses polygons, in addition to radii, to diagram areas. Polygons are more precise at targeting specific locations than what can be achieved through radius targeting. You can surround some areas but avoid others, such as highways. 

Use retargeting to get them again and again.

Once someone has visited your website, we use a tracking tag to deliver your ads to people who have visited in the past 30 days. 

It’s no secret that it’s easier than ever to track people wherever they go. We’re always carrying a small tracking beacon in our pockets (hint: it’s our smartphones). Combine that with detailed geographic mapping and, suddenly, we can track people down to the footstep.  

What is geofencing?

With geofencing, advertisers can set geographic boundaries, or fences, surrounding designated targeted zones. When someone enters that area and is using an app with active location sharing, they could see your ad on their mobile device.  

  • Find people near you.  
  • Find people at competitors.  
  • Get more precise targeting. 
  • Increase your impressions.
  • Target recent visitors.
  • Track in-store visits.

Pinpoint with precision.

Midco’s geofencing technology uses polygons, in addition to radii, to diagram areas. Polygons are more precise at targeting specific locations than what can be achieved through radius targeting. You can surround some areas but avoid others, such as highways. 

Use retargeting to get them again and again.

Once someone has visited your website, we use a tracking tag to deliver your ads to people who have visited in the past 30 days. 

What is conversion-zone tracking?

But what happens after someone visits you? Great question. With our optional offline visits add-on, we can measure the success of your geofencing campaign based on in-store foot traffic. This is also known as conversion-zone tracking.  

Offline visits make it possible to track customers that visited a geofenced location, were served an ad and made it to your business for the next 30 days. 

What is conversion-zone tracking?

But what happens after someone visits you? Great question. With our optional offline visits add-on, we can measure the success of your geofencing campaign based on in-store foot traffic. This is also known as conversion-zone tracking.  

Offline visits make it possible to track customers that visited a geofenced location, were served an ad and made it to your business for the next 30 days. 

Zone-based TV advertising coverage areas.

We cover the following Designated Market Areas (DMAs) for TV advertising – and you can cover as much or as little of a DMA as you'd like. View the map to see specific insertable ad zones. 

  • South Dakota
    • Sioux Falls/Mitchell
    • Rapid City
  • North Dakota
    • Minot/Bismarck
    • Fargo/Valley City
  • Kansas
    • Kansas City

VIEW THE MAP VIEW ZONES BY CITY AND ZIP CODE



advertising-map-2018.png

Zone-based TV advertising coverage areas.

We cover the following Designated Market Areas (DMAs) for TV advertising – and you can cover as much or as little of a DMA as you'd like. View the map to see specific insertable ad zones. 

  • South Dakota
    • Sioux Falls/Mitchell
    • Rapid City
  • North Dakota
    • Minot/Bismarck
    • Fargo/Valley City
  • Kansas
    • Kansas City

VIEW THE MAP VIEW ZONES BY CITY AND ZIP CODE



advertising-map-2018.png

Don’t forget to grab their attention.

No matter the space, captivating creative makes your message stand out from the scroll. Our award-winning creative production team will concept, produce and execute an ad set – or two, or three – for your geofencing campaign.

Midco Creative Services

Are you ready to get results?

A Midco advertising executive will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

Are you ready to get results?

A Midco advertising executive will work with you to create an integrated advertising strategy that opens the right doors – to reach your ideal audience.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

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