Over-the-Top Advertising
Cord-cutting has given way to cord-stacking. People now choose both traditional TV and streaming options to get their entertainment fix.
These over-the-top (OTT) streaming services allow a viewer to access premium content without a traditional cable subscription – on nearly any internet-connected device. This includes connected TV (CTV) streaming solutions such as smart TVs or streaming devices like Roku, Apple TV or Amazon Fire TV Cube.
Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based audience.
Cord-cutting has given way to cord-stacking. People now choose both traditional TV and streaming options to get their entertainment fix.
These over-the-top (OTT) streaming services allow a viewer to access premium content without a traditional cable subscription – on nearly any internet-connected device. This includes connected TV (CTV) streaming solutions such as smart TVs or streaming devices like Roku, Apple TV or Amazon Fire TV Cube.
Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based audience.
In 2020, streaming consumption across all video went up more than 74% compared to 2019.1
The most active streamers are ages 18-44 – accounting for 63% of daily subscription video on demand (SVOD) users.2
The average US household owns 10 connected devices.3
In 2020, streaming consumption across all video went up more than 74% compared to 2019.1
The most active streamers are ages 18-44 – accounting for 63% of daily subscription video on demand (SVOD) users.2
The average US household owns 10 connected devices.3
Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship– and we wouldn’t have it any other way.
Midco’s OTT/CTV advertising solutions provide in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.
Networks
Strategically (and automatically) place ads on high-performing channels based on ad completion rates.
- CNN
- Discovery Channel
- ESPN®
- TLC
- TNT
- And more!
Devices
Consumers use smart TVs, mobile devides, gaming consoles and sticks to stream. Reach your audience through this technology.
- Amazon Fire TV
- Apple TV
- Google Chromecast
- Roku
- Samsung
- Smartphones
- And more!
Distributor & Content Owners
OTT is powered by premium, full-length video content, created and/or distributed by popular media providers.
- Turner Networks
- Discovery Networks
- A&E Networks
- PlutoTV
- SlingTV
- And more!
Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship– and we wouldn’t have it any other way.
Midco’s OTT/CTV advertising solutions provide in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.
Networks
Strategically (and automatically) place ads on high-performing channels based on ad completion rates.
- CNN
- Discovery Channel
- ESPN®
- TLC
- TNT
- And more!
Devices
Consumers use smart TVs, mobile devides, gaming consoles and sticks to stream. Reach your audience through this technology.
- Amazon Fire TV
- Apple TV
- Google Chromecast
- Roku
- Samsung
- Smartphones
- And more!
Distributor & Content Owners
OTT is powered by premium, full-length video content, created and/or distributed by popular media providers.
- Turner Networks
- Discovery Networks
- A&E Networks
- PlutoTV
- SlingTV
- And more!
Select geo- and demographic targets and make an impact where your customers are.
Develop rich and engaging custom videos – based on your brand standards. We can help.
We'll upload your ad or video into our advertising platform.
Enjoy watching your completion rates soar on your daily reporting dashboard!
Select geo- and demographic targets and make an impact where your customers are.
Develop rich and engaging custom videos – based on your brand standards. We can help.
We'll upload your ad or video into our advertising platform.
Enjoy watching your completion rates soar on your daily reporting dashboard!
When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your OTT/CTV ads.
When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your OTT/CTV ads.
It’s all connected. OTT advertising gives your business the opportunity to reach viewers on multiple screens, expanding your digital and/or TV advertising impact.
Create a cohesive, flexible advertising strategy to address your audience’s multichannel habits while delivering a smooth, unified brand experience across screens.
Digital ads are flexible, scalable, mobile-friendly, and offer robust, real-time performance data.
Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.
Digital ads are flexible, scalable, mobile-friendly, and offer robust, real-time performance data.
Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.
From start to finish, we’re here to make your advertising campaign a success. Share, create and enhance your advertising strategy with your Midco advertising account executive.
From start to finish, we’re here to make your advertising campaign a success. Share, create and enhance your advertising strategy with your Midco advertising account executive.
1 Nielsen: Growth Spurt: Time Spent Streaming Ad-Support Video is Outpacing Big Name-SVOD Viewing, Q32020
2 Deadline: More Than Half Of U.S. Households Now Subscribe To Multiple Streaming Services, Study Finds, Q32020
3 Statista.com: Average Number of Devices Residents Have Access to in Households Worldwide in 2020, by Country, Q12021
This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items. ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries. Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
1 Nielsen: Growth Spurt: Time Spent Streaming Ad-Support Video is Outpacing Big Name-SVOD Viewing, Q32020
2 Deadline: More Than Half Of U.S. Households Now Subscribe To Multiple Streaming Services, Study Finds, Q32020
3 Statista.com: Average Number of Devices Residents Have Access to in Households Worldwide in 2020, by Country, Q12021
This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items. ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries. Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.