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Consumer Targeting

Your Ideal Customer

Have you ever watched TV and viewed an ad that doesn’t even remotely apply to your life – like a commercial that invites you to tour a new senior living community, but you are still in college? Have you ever shopped online and discovered the banner ads that keep popping up look like stores you’d love to visit, but they’re on the other side of the country?

Don’t let your advertising fall victim to poor targeting. Identifying the right audience segment is a key component of any strategic advertising campaign. A well-targeted ad has the power to give your ideal customer the right message at the right time.

When you partner with Midco, your advertising consultant will work with you to identify your target audience based on these primary factors:

Demographic Targeting

  • Gender
  • Age
  • Income
  • Education
  • Parenting

Psychographic Targeting

  • Arts & Entertainment 
  • Health
  • Hobbies 
  • Home & Garden 
  • + Many More 

Your Ideal Customer

Have you ever watched TV and viewed an ad that doesn’t even remotely apply to your life – like a commercial that invites you to tour a new senior living community, but you are still in college? Have you ever shopped online and discovered the banner ads that keep popping up look like stores you’d love to visit, but they’re on the other side of the country?

Don’t let your advertising fall victim to poor targeting. Identifying the right audience segment is a key component of any strategic advertising campaign. A well-targeted ad has the power to give your ideal customer the right message at the right time.

When you partner with Midco, your advertising consultant will work with you to identify your target audience based on these primary factors:

Demographic Targeting

  • Gender
  • Age
  • Income
  • Education
  • Parenting

Psychographic Targeting

  • Arts & Entertainment 
  • Health
  • Hobbies 
  • Home & Garden 
  • + Many More 

Get Your Ad on the Right TV Networks

We take the guesswork out of choosing the right network to air your commercial. Midco has the cable TV networks that consumers are watching, including live sports coverage. We partner with TiVo® to deliver you more robust data, thanks to a larger and more accurate audience sample size (35%) compared to traditional rating firms which only sample approximately .03%.1

The result? You’ll get the most value from your ad, because we’ve strategically placed it on the most popular programming and networks for your target audience.

TV by Programming

See the networks, channels and programs your customers can’t wait to watch.

SD, ND & MN Guide

KS Guide

TV by Sports & Events

Get your business in the action with coverage of the NFL®, NBA®, PGA®, MLB®, NASCAR®, NCAA® and more.

Sports Advertising

Geotargeted TV

Pinpoint audiences with region-specific networks. We’ll match your TV ad region and programming.

Cable TV Coverage Map

Cable TV Zones by City & Zip

Get Your Ad on the Right TV Networks

We take the guesswork out of choosing the right network to air your commercial. Midco has the cable TV networks that consumers are watching, including live sports coverage. We partner with TiVo® to deliver you more robust data, thanks to a larger and more accurate audience sample size (35%) compared to traditional rating firms which only sample approximately .03%.1

The result? You’ll get the most value from your ad, because we’ve strategically placed it on the most popular programming and networks for your target audience.

TV by Programming

See the networks, channels and programs your customers can’t wait to watch.

SD, ND & MN Guide

KS Guide

TV by Sports & Events

Get your business in the action with coverage of the NFL®, NBA®, PGA®, MLB®, NASCAR®, NCAA® and more.

Sports Advertising

Geotargeted TV

Pinpoint audiences with region-specific networks. We’ll match your TV ad region and programming.

Cable TV Coverage Map

Cable TV Zones by City & Zip

Find Your Voters

Activate your political advertising strategy in the districts and regions that matter most.

POLITICAL ADVERTISING

Find Your Voters

Activate your political advertising strategy in the districts and regions that matter most.

POLITICAL ADVERTISING

Are You Ready to Get Results?

Tell us about your business. We’d be happy to put our advertising team to work for you.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

Are You Ready to Get Results?

Tell us about your business. We’d be happy to put our advertising team to work for you.

REQUEST A CONSULTATION
FIND A CONSULTANT
CALL 1.800.888.1300

1 2019 TiVo®-Nielsen comparison. TiVo and the TiVo logo are registered trademarks of TiVo Inc. and its subsidiaries worldwide. The NCAA is a trademark of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.

1 2019 TiVo®-Nielsen comparison. TiVo and the TiVo logo are registered trademarks of TiVo Inc. and its subsidiaries worldwide. The NCAA is a trademark of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.

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