Welcome to the adrenaline-pumping world of sports advertising with Midco, where every game is a new opportunity to connect with passionate fans. With Midco Sports and other sports advertising opportunities, your business can light up the scoreboard and become part of the unforgettable moments, cheers, triumphs and nail-biting finishes sports enthusiasts live for.
The fans are hungry for their teams, and now’s the perfect time to take full advantage of their excitement for the upcoming sports season. Our Midco advertising experts are ready to create a package of commercials and sponsorships to fit your budget and goals. Placements during the biggest events won’t be here for long. Reach out today to secure your spot.
"After the first game, we had a lot of online sales. We had people come up and say they had seen our ads. We’ve boosted our in-house marketing team, and that, paired with our Midco advertising, has helped our sales for e-commerce increase greatly."
There is no better time to stack your 2025-2026. Guarantee your business will have a spot during the sporting events everyone will be talking about. Our team is ready to help you win the day for your business.
Loyalty
College football fans are 63% more likely to support companies that sponsor their favorite sports team or athlete.1
Commitment
A vast majority (92%) of all sports fans enjoy home viewing because TV provides them with a front-row seat to any game they want to watch.2
Diversity
The average age of sports fans is 47, with balanced representation across Gen X, Millennials and Baby Boomers.3
When it comes to reaching sports fans, Monday Night Football (MNF) is a winning play – and Midco is the only way to get your ads placed on ESPN2’s hit ManningCast, one of the most-watched broadcasts in sports.
Capture attention on every screen with our new Streaming Sports (OTT) product, designed to complement your MNF TV package. With expert guidance, custom strategies and real-time reporting, our consultants keep your business front and center all season long.
viewers tuned in nationally to ESPN’s 2024-2025 Monday Night Football season – the second most-watched campaign ever with strong gains among adults ages 18-34 and women.1
of U.S. adults who watch sports programming reported acting on a TV advertisement they saw in the last 12 months.2
average household views on each of the 2024 Monday Night Football games on ESPN across our Midco markets.3
Immerse your brand in the excitement of live and on-demand sports with Streaming Sports. This innovative over-the-top advertising solution delivers unskippable video ads to viewers on smart TVs, internet-connected TVs and other devices. Target highly engaged fans by location to maximize impact and drive engagement.
A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles and checking scores. They’re always connected.
Midco Sports is your all-access pass to the hearts of sports fans. With comprehensive coverage, insider insights and the electric atmosphere of live games, Midco Sports is where your brand can bond with audiences over their love for sports.
Sports advertising with Midco means your brand is part of the action, the drama and the stories that fans carry with them long after the game is over. Whether it's the global spectacle of the Olympics, the national fervor of the NCAA Basketball Tournament or the local pride of live sports, Midco is proud to be a trusted partner on your championship team.
MLB game ads: It’s America’s favorite pastime. Air your ad during ESPN Sunday Night Baseball with our MLB ad packages.
College basketball: It’s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit League and NSIC Tournament.
Minnesota Wild hockey: Seize your moment to reach ice hockey fans with your branded message from October through March during each game of the regular season.
Let's huddle up and craft a sports advertising strategy that scores your brand the winning touchdown, buzzer-beater or gold medal moment. Ready to make your mark in the sports world? Midco is here to play ball.
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1 ESPN ‘Monday Night Football’ Posts Second-Highest Viewership in Past 24 Years | Barrett Media.
2 AdMall 2024.
3 Viewership information provided by TiVo 2024. 2024 viewership numbers are representative of the games included in the 2024 post-season basketball packages. Past performance does not guarantee future results.
