Case Studies

Entertaining Customers with Tunes, Tacos and TV

Aug 17, 2020 | 4 min read

Tags: Internet TV

Tasty tacos, vinyl records and a social club – those are all the makings of a pretty rad taco shop. At least, that’s what owner Kirk Keupp and his partners thought when they opened Vinyl Taco. What started as a small taco shop in Fargo, ND, soon expanded to Grand Forks, ND, then to Sioux Falls, SD, along with the Vinyl Social Club – and from Keupp’s experience, there was only one choice for a business cable TV, internet and phone service provider.

“As long as we’ve had restaurants and bars in Sioux Falls, we’ve been a Midco® customer,” said Keupp. “That goes back 20, probably 30 years now that we’ve had Midco cable television. Then, as products were added, we added. We currently have the high-speed internet and the phone system.”

Sports, News and More

TV entertainment is a cornerstone of Vinyl Taco’s offerings. That includes the TVs behind the bars and hosting watch parties for big games in the social club. Their customers enjoy coming in, watching what they want, and munching on custom tacos and enchiladas – all at the same time.

“We’ve had people come in and ask us if a certain game was on TV or if there was a certain program on TV,” said Keupp. “We’re constantly using some of the sports channels and news channels that Midco offers.”

Having local sports channels available is a big draw, too, especially for alumni in the area who want to catch their team play.

“It’s great to be able to turn on ESPN® and some of the big sports channels and watch certain events, but how great it is to be able to turn on Midco Sports and be able to watch our local teams play in sports,” said Keupp.

Midco Sports is available in standard and HD as a part of Midco’s basic TV package in most areas. It airs high school and collegiate games, plus original sports programming.

Real Cable TV Reliability

Rain, wind, snow – Midco’s cable TV service isn’t affected by the weather, which is key for keeping customers in the door.

“I don’t know what it would be like to have satellite service, but I’ve certainly been at people’s houses before that have had satellite services. If it’s raining too hard or if it’s snowing hard, we’re not watching TV because they’re not getting any feed,” said Keupp.

According to Keupp, if people are at your establishment to watch sports, then they’re there to watch the game from start to finish. If there’s an interruption in service or if your streaming cuts out, those customers are going to go someplace else to finish the game.

Midco’s network delivers TV signals directly to businesses using cable connections, meaning the overall services are more stable compared to delivering channels from dishes in the sky like satellite providers.

Trust a Local One-Stop-Shop

Vinyl Taco also partners with Midco Business for internet and phone services, as well as advertising creation and placements. Altogether, the full suite of services allows them to connect point-of-sale systems, accept carryout orders and promote the restaurant.

“The big thing is the internet – it’s what allows us to work every day,” said Keupp. “So much of the property is controlled by the internet. And every day it seems like there are more and more things that we need to rely on the internet for – from credit card transactions to just daily business on the computers.”

Whether it’s in Sioux Falls, Fargo or Grand Forks, Vinyl Taco’s Midco services come with local representatives to help grow, troubleshoot and support them when they need it.

“For me, it was that they are local – and that was important to me, to have a local provider,” said Keupp. “Just thinking about any problem that we may have – it could be handled somewhat locally here. I’ve had Midco cable television since the beginning and truly have not had many issues over the years with the product. All those things factored into the decision of using their product, with having local contacts and reliability being the two biggest factors.”

Reliable High-Speed Internet

With Midco, you get more than a high-speed internet connection. We also provide around-the-clock support and service level commitments. You can count on Midco to be responsive to your needs.