Lift is an advanced metric that quantifies the difference in the rate of site visits – by comparing people who are exposed to your digital ads and those who are not. Lift reporting is available if you:
- Set up the tracking tag (provided by Midco) correctly on your website.
- Run a campaign uninterrupted for 90 days, with 150,000+ impressions.
Use the Lift Trend graph to see how your pre-roll lift has changed over time, as well as your exposed rate and baseline rate.
- Click the metric name to show or hide it from the graph.