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Display Ad Reporting

To view in-depth metrics on your display campaign(s):

  • On the left-side navigation menu, click Display, and wait a few moments for the data to load.
  • To download a CSV file of your Display analytics, click the download symbol next to the word "Display" at the top of the dashboard.

Quick Stats

  • Impressions: The total number of times your ad was shown
  • Engagements: The total number of site visits and ad interactions
  • Ad Interactions: The number of ad hovers and video plays (for in-banner video)
  • Visits: The total number of clicks and view-throughs to your website
  • View-Throughs: The number of users who visited your website without clicking on the ad
  • Clicks: The number of users who clicked on the ad and were brought to the landing page on your website

Map

The Map section shows the zip codes where your display ad is being served and the resulting impressions.

  • Click and drag your cursor over the map to view different areas.
  • Use the + or buttons to zoom in or out. Double-click to zoom in quickly.
  • Select a Product (such as Display or Geofence) to show or hide it from the map.
  • Hover over geographic segments to display average home value, median age, average income, average people (#) per household, city name and zip code. If data is available, you will also see the Lift calculation.
  • Hover over the Lift Distribution bars to see details about where your ad was more likely to cause site visits.
  • Hover over the walking person icon(s) to see how your ads performed within specified geofences.

Daily Stats

Use the graph in the Daily Stats section to view how your display creative performed over time – based on display retargeting impressions, display impressions, interaction rate, click-through rate (CTR) and view-through rate (VTR).

  • Click the metric name to show or hide the graph trendline.

Creatives

Use the Creatives section to see impressions, ad interactions, ad interaction rate, clicks and click rate performance metrics per display creative.

  • Click the example creative to view entire ad set.
  • Use the left and right arrows to toggle between different creative.

Display Lift

Lift is an advanced metric that quantifies the difference in the rate of site visits – by comparing people who are exposed to your display ads and those who are not.

Lift reporting is available if you:

  • Set up the tracking tag (provided by Midco) correctly on your website.
  • Run a campaign uninterrupted for 90 days, with 150,000+ impressions.

Lift Trend:

Use the graph in the Lift Trend section to see how your Display Lift has changed over time, as well as your exposed rate and baseline rate.

  • Click the metric name to show or hide it from the graph.

Placements

View a complete list of domains or apps where your display ad appeared – sorted by impressions, clicks and click rate – in the Placements section. Use this data to identify top-performing placements with site-level, click data.

  • Click a column name to sort the table by the column data.
  • Select the download symbol to download the placement data to a CSV file.

Devices

Use the Devices section to view a breakdown of how your display ads performed on different devices.

  • Use the left and right arrows to toggle between impressions by device type and clicks by device type.

Screenshots

Browse sample screenshots of how your display ad appeared on different websites in the Screenshots section.

Each screenshot contains the domain it was delivered on, along with a timestamp when the screenshot was taken and the image of the ad as it was served.

  • Choose the screenshot link to view the ad image.

Geographic Performance

View ad performance based on location in the Geographic Performance section. This can be used to confirm geographic targeting, as well as compare relative performance between cities in the campaign.

  • Click a column name to sort the table by the column data.

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