The measurement of each digital ad campaign varies depending on its goal. With each ad that we place, we use multiple metrics to determine if the ad was successful.
Your consultant will give you access to your digital ad reporting dashboard, you so you can view a complete set of campaign metrics. These include daily reporting on impressions, including automated screenshots of ad placements.
Use your Digital Lift1 report to understand the true impact and value of your display advertising – including clicks, impressions and more. It also measures the difference between the site visit rate of those exposed to the digital ad and the unexposed audience.
1 Minimum quantity of impressions must be met to receive Digital Lift report.