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Digital Ad Creation

What kind of digital advertising is available?

You can choose between:

  • Static web banner sizes
    • Large rectangle at 336x280
    • Half page at 300x600
    • Medium rectangle at 300x250
    • Wide skyscraper at 160x600
    • Leaderboard at 728x90
    • Mobile banner at 320x50
  • Rich-media banner sizes
    • In-banner video at 300x250
    • Small/medium/large1 15-second and 30-second pre-roll video

 

1 Ad size depends on the publisher format.

How to create digital ads

We can help you with that! We have the creative expertise to create an eye-catching ad set. Our team is skilled in concepts, writing, shooting video, creating graphics, interactive ads and editing. Or, if you prefer to provide creative to us, we can provide you tech specs.

Contact our team if you'd like to create a digital ad. 

How to submit a logo or other graphics to Midco for my advertising

A Midco representative will work with you to obtain any necessary graphic files prior to starting the project. To deliver the highest quality for your advertising, we prefer the following graphic formats (in this order):

  • Vector EPS or AI
  • PSD
  • PDF
  • High-resolution JPG

We are not able to use thumbnail graphics, as they are too small in size and not a high enough resolution. We are also unable to use logos that are copyrighted or owned by other companies, unless express written permission is provided.

How to know if your digital ad is successful

The measurement of each digital ad campaign varies depending on its goal. With each ad that we place, we use multiple metrics to determine if the ad was successful.

Your consultant will give you access to your digital ad reporting dashboard, you so you can view a complete set of campaign metrics. These include daily reporting on impressions, including automated screenshots of ad placements.

Use your Digital Lift1 report to understand the true impact and value of your display advertising – including clicks, impressions and more. It also measures the difference between the site visit rate of those exposed to the digital ad and the unexposed audience.

1 Minimum quantity of impressions must be met to receive Digital Lift report.

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