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Dashboard Reporting

How to access the platform and select data

Use Google Chrome to open the Midco Digital Advertising Platform, as certain features will not function properly in other browsers.

  1. Log in to the Midco digital advertising platform using the URL and login information provided by your Midco Advertising Consultant.
    • If you forgot your password, click Forgot Your Password? and follow the prompts to reset your password.
  2. Using the navigation bar at the top of the page, select an Advertiser, Campaign and Start and End Date.
  3. Click Apply. Your data may take a few seconds to load.

Quick Stats

Impressions: The total number of times your ad was shown.
Engagements: The total number of site visits and ad interactions.
Ad Interactions: The number of ad hovers and video plays (for in-banner video).
Visits: The total number of clicks and view-throughs to your website.
View-Throughs: The number of users who visited your website without clicking on the ad.
Clicks: The number of users who clicked on the ad and were brought to the landing page on your website.

Map

The map displays the zip codes where your campaigns are being served and the resulting impressions.

  • Click and drag your cursor over the map to view different areas.
  • Use the + or buttons to zoom in or out. Double-click to zoom in quickly.
  • Select a Product (such as display or pre-roll) to show or hide it from the map.
  • Hover over geographic segments to display average home value, median age, average income, average people (#) per household, city name and zip code. If data is available, you will also see the Lift calculation.
  • Hover over the Lift Distribution bars to see details about where your ad was more likely to cause site visits.
  • Hover over the walking man icon(s) to see how your ads performed within specified geofences.

Product Performance Chart

Below the map, the product performance chart below the map shows impressions, clicks, view-throughs and visits by campaign type.

  • Hover over the Clicks, View-Throughs and Visits metrics to see the measurement as a percentage of Impressions for that campaign type.

Lift

Lift is an advanced metric that quantifies the difference in the rate of site visits – by comparing people who are exposed to your digital ads and those who are not. Lift reporting is available if you:

  • Set up the tracking tag (provided by Midco) correctly on your website.
  • Run a campaign uninterrupted for 90 days with 150,000+ impressions.

Lift Trend

Use the graph to see how your Lift has changed over time, as well as your exposed rate and baseline rate.

  • Click the metric name to show or hide it from the graph.

Display Creative Performance

Use the graph to quickly view how your display creative has performed over time – based on impressions, clicks or interactions. You can also view  mpressions, ad interactions, ad interaction rate, clicks and click rate performance metrics per creative.

  • Hover over the graph trendline to see daily performance metrics, and toggle dates using the left and right arrows.
  • Click the example creative to view entire ad set.
  • Toggle between creative by selecting the colored dots.

See more Display Reporting support.

Pre-Roll Creative Performance

Use the graph to quickly view how your pre-roll creative has performed over time – based on impressions, clicks or completions. You can also view impressions, completions, completion rate, clicks and click rate performance metrics per creative.

  • Hover over the graph trendline to see daily performance metrics, and toggle dates using the left and right arrows.
  • Click Play to view the pre-roll video.
  • Toggle between creative by selecting the colored dots.

See more Pre-Roll Reporting support.

Connected TV Creative Performance

Use the graph to quickly view how your connected TV creative has performed over time – based on impressions, clicks or completions. You can also view impressions, completions, completion rate, clicks and click rate performance metrics per creative.

  • Hover over the graph trendline to see daily performance metrics, and toggle dates using the left and right arrows.
  • Click Play to view the pre-roll video.
  • Toggle between creative by selecting the colored dots.

See more Connected TV Reporting support.

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