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About Digital Advertising

What is a digital ad?

Online users visiting websites and mobile apps see digital ads, also known as banner ads, which promote various businesses. These ads are stored on an ad server and are displayed on a web page when the ad wins a bid for the online space. A user can view and click on the ad, which can direct users to your business website.

What is an ad exchange?

An ad exchange is a platform that facilitates buying and selling media advertising. Multiple ad networks place bids in an automated system, which determines which ads are shown to online users. Pricing for each ad depends on the amount of competition for that ad space, as well as bid limits.

What is an ad network?

An online advertising network connects advertisers to websites and apps that host ads. The ad network takes available ad space on publisher websites and apps, and matches them with business advertising.

Where can I advertise online?

With Midco, you can advertise across the web and on apps – where your customers and potential customers are checking email, news, finances, sports scores and more. Learn more on our Digital Advertising page.

How to target your digital ad with Midco Business

Your Midco Business advertising consultant will help you identify a plan to customize where your ad is seen, based on subscriber geographic locations and household demographics. When you choose to advertise to Midco Internet customers, you can choose:

  • Behavioral targeting
  • Demographic targeting
  • Lifestyle targeting

For specific targeting details, visit our Digital Advertising page.

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