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Connected TV Ad Reporting

To view in-depth metrics on your Connected TV campaign(s):

  • On the left-side navigation menu, click Connected TV and wait a few moments for the data to load.
  • To download a CSV file of your Connected TV analytics, click the download symbol next to the words “Connected TV” at the top of the dashboard.

Quick Stats

  • Impressions: The total number of times your ad was shown.
  • Completions: When a video starts and plays through to completion.
  • Completion Rate: Percentage of videos that are played through to completion.

Video Campaign Preview

Evaluate Connected TV ad performance data to understand user engagement with your video ads in this section. Completion rate statistics show how far users make it through the Connected TV video ads. This is expressed in quartiles – or how many people watch 25%, 50%, 75% and 100% of the ad.

  • Click Play to view the video.
  • Use the left and right arrows to toggle between different creative.

Featured Networks

Look at a brief list of networks where your ad was shown in the Featured Networks section. You can view exact completion rate per network in this section as well.

Connected TV Platform Performance

View a complete list of platforms that your Connected TV ad appeared on – sorted by impressions and percent completion – in the Platform Performance section. Use this data to identify top performing platforms.

  • Click a column name to sort the table by the column data.
  • Select the download symbol to download the placement data to a CSV file.

Daily Stats

Use the graph in the Daily Stats section to view how your Connected TV creative performed over time, based on impressions and completion rate.

  • Click the metric name to show or hide the trend line on the graph.

Map

The Map section displays the zip codes where your Connected TV ad is being served and resulting in impressions.

  • Click and drag your cursor over the map to view different areas.
  • Use the + or - buttons to zoom in or out. Double-click to zoom in quickly.
  • Select a Product (such as Connected TV) to show or hide it from the map.
  • Hover over geographic segments to display city name, population, and zip code.

Top Cities

View Connected TV ad performance based on location using the Top Cities section. This can be used to confirm geographic targeting, as well as compare relative performance between cities in the campaign.

  • Click a column name to sort the table by the column data.

Devices

View a breakdown of how your Connected TV ad performed on different devices in the Devices section.

  • Use the left and right arrows to toggle between impressions by device type and clicks by device type.

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