Sports Advertising

Jump straight into the action with Midco sports advertising.

Welcome to the adrenaline-pumping world of sports advertising with Midco, where every game is a new opportunity to connect with passionate fans. Imagine your brand lighting up the scoreboard and becoming a part of the unforgettable moments that sports enthusiasts live for. With Midco Sports and other sports advertising opportunities, you're becoming a part of the legacy, the cheers, the triumphs and the nail-biting finishes.

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Loyalty

College football fans are 63% more likely to support companies that sponsor their favorite sports team or athlete.1

Commitment

A vast majority (92%) of all sports fans enjoy home viewing because TV provides them with a front-row seat to any game they want to watch.2

Diversity

Nearly all (96%) television viewers watch sports programming.3 That includes all ages, with Millennials and Gen Xers watching nearly the same number of live sports per week.

Live sports advertising is a serious game-changer.

Step into the arena of live sports advertising and feel the electricity in the air. Picture your brand amidst the roar of the crowd during the most pivotal plays. Live sports offer an unparalleled engagement, drawing viewers in with the promise of real-time excitement. Whether it's a heart-stopping football match or a down-to-the-wire basketball game, live sports advertising ensures your brand is center stage when the stakes are highest.

Ad packages and sponsorships for the 2024-2025 season are open! 

The teams. The games. The tournaments. The exposure for your business. Now is the time to capitalize on sports advertising for the 2024-2025 season. We offer commercials and sponsorship packages to boost your message and expand your fan base. Move fast because coveted placements during these fan-favorite events won’t last long. Reach out today. 

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Get in the game! 

Score big with fans by advertising with Midco during postseason basketball. 

With nearly 1.4 million combined household views between the NCAA, NSIC and The Summit League tournaments last year, your business can be front and center during the most watched basketball events. Seize this prime opportunity to connect with sports fans and potential customers watching TV or searching online – and drive your brand to victory. 

Advertising options are available now. Contact our advertising experts to reserve your spot today. 

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Midco Sports is your all-access pass to the hearts of sports fans. With comprehensive coverage, insider insights, and the electric atmosphere of live games, Midco Sports is where your brand can bond with audiences over their love for sports. 

Multichannel advertising is the best strategy in the game.

A winning advertising strategy includes a multichannel approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles and checking scores. They’re always connected.

Team up with Midco for unmatched sports advertising victories.

Sports advertising with Midco means your brand is part of the action, the drama and the stories that fans carry with them long after the game is over. Whether it's the global spectacle of the Olympics, the national fervor of the NCAA Basketball Tournament, or the local pride of live sports, Midco is proud to be a trusted partner on your championship team.

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MLB game ads: It’s America’s favorite pastime. Air your ad during Minnesota Twins baseball or ESPN Sunday Night Baseball with our MLB ad packages.

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College basketball: It’s a slam dunk for your brand. Pass us your ads to play during live coverage of major games like the NCAA Basketball Final Four and Championship, Summit League and NSIC Tournament. 

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Minnesota Wild hockey: Seize your moment to reach ice hockey fans with your branded message from October through March during each game of the regular season.

It’s time to claim victory.

Let's huddle up and craft a sports advertising strategy that scores your brand the winning touchdown, buzzer-beater or gold medal moment. Ready to make your mark in the sports world? Midco is here to play ball.

Recent Insights

The latest news, case studies, white papers and blogs from our team.

1 AdMall® AudienceSCAN®: College Football Fans, 2022. 2 VAB/Dynata Sports Viewing Experience Survey, September 2019. 3 Nielsen Npower: Q22015-Q22016. 4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017. 5 Nielsen. 6 Viewership information provided by TiVo 2024. 2024 viewership numbers are representative of the games included in the 2025 post-season basketball packages. Past performance does not guarantee future results. Past performance does not guarantee future results. 7 ESPN Press Room.  
The NCAA Basketball Final Four and NCAA Championships are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The Minnesota Twins name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.