You are about to leave the Midco Business site.

We’re taking you to our secure payment website where you can view your statements and manage your billing.

Case Studies

Using Cross-Channel Video Ads to Raise Brand Awareness

Case Studies

Intek Cleaning & Restoration is a full-service, professional cleaning and restoration company based in southeast South Dakota, with locations in Sioux Falls and Yankton.

The Intek team wanted to increase their brand awareness online – and bring their target audience back to their website. Following the success of their previous and current cable TV ads, we launched a series of pre-roll video advertising campaigns.

Intek Cleaning & Restoration has two locations in southeast South Dakota and partners with Midco to create and place high-quality video ads – on cable TV and online.

Intek Cleaning & Restoration is a full-service, professional cleaning and restoration company based in southeast South Dakota, with locations in Sioux Falls and Yankton.

The Intek team wanted to increase their brand awareness online – and bring their target audience back to their website. Following the success of their previous and current cable TV ads, we launched a series of pre-roll video advertising campaigns.

Intek Cleaning & Restoration has two locations in southeast South Dakota and partners with Midco to create and place high-quality video ads – on cable TV and online.

"What we had been doing had been successful – but we are always open to new ideas," said Todd Lubenow, Intek’s Director of Business Development. "Our consultant spoke highly of this, so we thought we would give it a shot."

Midco had previously created 30-second spots for TV, so our production team quickly cut one down to 15-seconds for pre-roll.

The result? Intek’s website analytics show a steady increase in web visitor traffic – and those visitors are engaging with the site. The visitors driven by Midco-created ad strategies stay on the site for an average of 45-seconds, and their employment campaigns led to multi-page site engagement.

"Our advertising sales consultant is always on the ball and makes me feel like she is putting our marketing dollars in the most valuable place for us," said Lubenow. "Our local numbers are blowing the national average out of the water."

Let's Talk Digital

We’ll answer all your digital advertising questions and guide you through the process. Find a consultant in your area through our online search, or request a consultation.

 Find a Consultant  Request a Consult

Creating Your Integrated Advertising Strategy

A balanced marketing strategy starts with understanding how a few powerful strategies can create a seamless experience for your customers – increasing user experience and ad effectiveness. Download our white paper, Creating Your Integrated Advertising Strategy, to learn more.

View White Paper

We're not available to chat right now.