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Blogs

Taking a Closer Look at the Sports Fan Audience

Blogs

By Amy Enget
Advertising Sales Consultant

If I say “sports superfan,” you can probably think of one friend (or more) right away. You know, the friend who’s in about eight fantasy leagues. The friend who travels across the country to see their team play in different ballparks. The one who can recite play-by-play highlights as if they were sitting courtside.

There’s always one – maybe it’s even you. But you don’t need to be a die-hard fan to love watching live sports. The truth is, there are many types of “fans” out there. There’s the casual fan who has the fear of missing out (aka FOMO) and only watches games with friends. Or, the fan who grew up loving a team and will love their team forever, win or lose.

No matter where you fall on the fandom spectrum, sports continues to unite us as TV viewers, prompting us to tune in every week. As an advertising consultant, I’m constantly amazed by the sports viewership stats I see game after game, tournament after tournament. “Who are these fans?” I started to wonder. Here’s what the numbers say. 

 

The sports fan is dedicated – and they’re not going anywhere. From cable TV to online streaming and browsing, sports fans continue to be predictably and actively engaged across multiple forms of media. Businesses trying to amplify their brand can rely on sports fans to pay attention, when and where you expect them to be. 

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Amy Enget

Amy Enget BioAmy Enget is a Midco Advertising Sales Consultant. She’s been with Midco for 11 years – and enjoys using her knowledge and expertise to help clients achieve complex advertising goals. Enget graduated from University of Wisconsin River Falls with a degree in Marketing Communications.

Amy Enget

Amy Enget BioAmy Enget is a Midco Advertising Sales Consultant. She’s been with Midco for 11 years – and enjoys using her knowledge and expertise to help clients achieve complex advertising goals. Enget graduated from University of Wisconsin River Falls with a degree in Marketing Communications.

SportsMediaWatch.com
PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. Number is estimated across all of Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all of our markets, excluding Minnesota. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results.
Taylor: Female NFL Fandom 2018 Insights Study, Q32018
Sports Illustrated: Super Bowl LII Averaged 103.4 Million Viewers, Q12018
Going Gray: Sports TV Viewers Skew Older, Q32017
McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
ESPN: The Pleasure and Pain of Our Brains and Sports, Q1, 2016
Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018