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Connected TV Advertising

Advertise to Streamers

Connected TV (CTV) is television that’s connected to the internet – usually via a smart TV or streaming device like Roku, Apple TV or Amazon Fire TV Cube.1

Through connected TV, viewers of all ages are adding streaming services like Sling TV and Hulu to their regular TV programming. These subscriptions give businesses an exciting new advertising platform – and with Midco, you can get in on the action.

Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based CTV audience.

Request a Consult

Let’s find out how connected TV can increase your business.

Let's Talk

Advertise to Streamers

Connected TV (CTV) is television that’s connected to the internet – usually via a smart TV or streaming device like Roku, Apple TV or Amazon Fire TV Cube.1

Through connected TV, viewers of all ages are adding streaming services like Sling TV and Hulu to their regular TV programming. These subscriptions give businesses an exciting new advertising platform – and with Midco, you can get in on the action.

Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based CTV audience.

Request a Consult

Let’s find out how connected TV can increase your business.

Let's Talk

Why Connected TV Ads?

Viewership

By 2022, it’s estimated that 60% of the total US population will be using some form of CTV at least once a month.2

Younger Audiences

61% of adults ages 18-29 primarily use online streaming to watch TV.3

Buying Power

Homes with streaming devices are 30% more likely to earn annual incomes of $100,000 or more.4

Why Connected TV Ads?

Viewership

By 2022, it’s estimated that 60% of the total US population will be using some form of CTV at least once a month.2

Younger Audiences

61% of adults ages 18-29 primarily use online streaming to watch TV.3

Buying Power

Homes with streaming devices are 30% more likely to earn annual incomes of $100,000 or more.4

How It Works

1. Choose your geographic area. With geotargeting, your business can make an impact where your customers live.

2. Get creative. We develop rich and engaging custom videos – based on your brand standards.

3. Place your ad. We’ll upload your video into our advertising platform. 

4. Check in on your daily reporting dashboard. Enjoy watching your completion rates soar – along with seeing which zip codes performed the highest.

A Seamless, Multichannel Strategy

Connected TV advertising gives your business the opportunity to reach viewers on another screen, expanding the impact of your digital and cable TV advertising schedules. In fact, when you combine cable TV and CTV, brand favorability doubles among audiences.3

Talk with one of our advertising consultants. We can create a cohesive advertising strategy that flexes to address your audience’s multichannel habits while delivering a smooth, unified brand experience across screens.

Digital Advertising

Digital Advertising Icon

Digital ads are flexible, scalable, mobile-friendly, and offer robust, real-time performance data.

Go Digital

TV Advertising

TV Advertising Icon

Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.

EXPLORE TV

A Seamless, Multichannel Strategy

Connected TV advertising gives your business the opportunity to reach viewers on another screen, expanding the impact of your digital and cable TV advertising schedules. In fact, when you combine cable TV and CTV, brand favorability doubles among audiences.3

Talk with one of our advertising consultants. We can create a cohesive advertising strategy that flexes to address your audience’s multichannel habits while delivering a smooth, unified brand experience across screens.

Digital Advertising

Digital Advertising Icon

Digital ads are flexible, scalable, mobile-friendly, and offer robust, real-time performance data.

Go Digital

TV Advertising

TV Advertising Icon

Nothing beats cable TV’s massive reach, strategic targeting options and entertainment value.

EXPLORE TV

Targeted Ad Placements

Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship – and we wouldn’t have it any other way.

Midco’s connected TV advertising solution provides in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.

Networks

Our platform will strategically keep placing on high-performing channels based on ad completion rates.

  • CNN
  • Discovery Channel 
  • ESPN 
  • TLC 
  • TNT 
  • And more! 

Devices

Consumers also use over-the-top devices such as smart TVs, gaming consoles and sticks to stream. We can help you advertise through this technology.

  • Amazon Fire TV
  • Apple TV 
  • Google Chromecast 
  • Roku 
  • Samsung 
  • And more! 

 

Distributor & Content Owners

CTV is powered by premium, full-length video content, created and/or distributed by popular media providers.

  • Turner Networks 
  • Discovery Networks 
  • A&E Networks 
  • PlutoTV
  • SlingTV 
  • And more! 

Targeted Ad Placements

Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship – and we wouldn’t have it any other way.

Midco’s connected TV advertising solution provides in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.

Networks

Our platform will strategically keep placing on high-performing channels based on ad completion rates.

  • CNN
  • Discovery Channel 
  • ESPN 
  • TLC 
  • TNT 
  • And more! 

Devices

Consumers also use over-the-top devices such as smart TVs, gaming consoles and sticks to stream. We can help you advertise through this technology.

  • Amazon Fire TV
  • Apple TV 
  • Google Chromecast 
  • Roku 
  • Samsung 
  • And more! 

 

Distributor & Content Owners

CTV is powered by premium, full-length video content, created and/or distributed by popular media providers.

  • Turner Networks 
  • Discovery Networks 
  • A&E Networks 
  • PlutoTV
  • SlingTV 
  • And more! 

New Ways to Connect with Today’s TV Consumers

Connected TV (CTV) advertising lets you reach your target audience when you know they’re tuning in – since they have to be logged in to stream. Watch our previously recorded webinar to learn more about reaching the streamers.

WATCH WEBINAR

New Ways to Connect with Today’s TV Consumers

Connected TV (CTV) advertising lets you reach your target audience when you know they’re tuning in – since they have to be logged in to stream. Watch our previously recorded webinar to learn more about reaching the streamers.

WATCH WEBINAR

Award-Winning Ad Producers

When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your CTV ads.

Creative Services

Award-Winning Ad Producers

When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your CTV ads.

Creative Services

Learn More About Connected TV

From start to finish, we’re here to make your connected TV advertising campaign a success. You’ll share, or create, your advertising strategy with your Midco consultant, who can recommend a campaign based on your goals, place your ads and give you in-depth reporting.

Request A Consultation
Find A Consultant
Call 1.800.888.1300

Learn More About Connected TV

From start to finish, we’re here to make your connected TV advertising campaign a success. You’ll share, or create, your advertising strategy with your Midco consultant, who can recommend a campaign based on your goals, place your ads and give you in-depth reporting.

Request A Consultation
Find A Consultant
Call 1.800.888.1300

1 ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries. Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates. 
2 eMarketer: Connected TV Advertising: Almost Ready for Primetime, Q32018
3 Nielsen.com: The Connected TV Experience: Transforming the Living Room, Q22018
4 Pew Research Center: About 6 in 10 young adults in U.S. primarily use online streaming to watch TV, Q32017

This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items.

1 ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries. Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates. 
2 eMarketer: Connected TV Advertising: Almost Ready for Primetime, Q32018
3 Nielsen.com: The Connected TV Experience: Transforming the Living Room, Q22018
4 Pew Research Center: About 6 in 10 young adults in U.S. primarily use online streaming to watch TV, Q32017

This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items.

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