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Sports Advertising

Win Big with Sports Advertising

Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.

As a business owner, you can turn loyal live sports fans into your loyal fans – making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising – and catch your customers while they catch the big game. It’s your ticket to advertising success.

Get in the Game

Rely on experts to reach a captive, loyal audience. 

LET'S TALK

Win Big with Sports Advertising

Sports fans and business owners have a lot in common. It takes dedication to be there for your team – just like business ownership requires commitment day in and day out.

As a business owner, you can turn loyal live sports fans into your loyal fans – making them a great addition to your customer base. Midco wants to help you reach them. You can win big with targeted sports advertising – and catch your customers while they catch the big game. It’s your ticket to advertising success.

Get in the Game

Rely on experts to reach a captive, loyal audience. 

LET'S TALK

Why Advertise to Sports Fans?

They're Loyal.

Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.1

They're Committed.

Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.2

They're Diverse.

96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4

Why Advertise to Sports Fans?

They're Loyal.

Nearly 85% of college football fans would consider a company’s brand, products or services for the first time when that company sponsors an event they follow.1

They're Committed.

Research shows that 91% of fans subscribe to TV to access live games, and 89% of sports fans prefer to watch sports live.2

They're Diverse.

96% of all viewers watch sports programming.3 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.4

Taking a Closer Look at the Sports Fan Audience

Sports fans are dedicated – and they're always tuning in. Check out our infographic breaking down the sports fans' viewing habits and psyche, so your business can better understand how to reach this captive audience.

Read Blog Explore Insight Center

Taking a Closer Look at the Sports Fan Audience

Sports fans are dedicated – and they're always tuning in. Check out our infographic breaking down the sports fans' viewing habits and psyche, so your business can better understand how to reach this captive audience.

Read Blog Explore Insight Center

Pick Your Sports Advertising Package

Midco offers multiple sports packages ranging from high school and college to professional sports. Pick one – or multiple – and get your business seen.

What’s Hot Right Now

College Football and NFL® Ads

College Football Thumbnail.jpg

Football viewership increased by double-digit percentages in 2018 – NFL rising by 11% and college growing by 29% from 2017 – and these fans aren’t going anywhere this season.5

Request A Quote
Download Football Stats

Pro Baseball Ads

Baseball Thumbnail .jpg

Major League Baseball is here, meaning passionate fans watching nine innings of action – and your business’ ads.

We have inventory for Minnesota Twins and Kansas City Royals fans alike!

Request a Quote

Pick Your Sports Advertising Package

Midco offers multiple sports packages ranging from high school and college to professional sports. Pick one – or multiple – and get your business seen.

What’s Hot Right Now

College Football and NFL® Ads

College Football Thumbnail.jpg

Football viewership increased by double-digit percentages in 2018 – NFL rising by 11% and college growing by 29% from 2017 – and these fans aren’t going anywhere this season.5

Request A Quote
Download Football Stats

Pro Baseball Ads

Baseball Thumbnail .jpg

Major League Baseball is here, meaning passionate fans watching nine innings of action – and your business’ ads.

We have inventory for Minnesota Twins and Kansas City Royals fans alike!

Request a Quote

More Live Sports Packages

Did you know that you can secure your spot up to three months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.

March Madness

Get your business seen by the avid fans who tune in to these big college games – only on TBS and TNT in March and April.

Minnesota Wild Hockey

Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.

National Basketball Association

Reach hoops fans throughout the region, whether you want to be seen during the regular season, the playoffs, or both.

More Live Sports Packages

Did you know that you can secure your spot up to three months ahead of the season? Plan out your ad spot and your budget early – and know that your ads will run when you want them to.

March Madness

Get your business seen by the avid fans who tune in to these big college games – only on TBS and TNT in March and April.

Minnesota Wild Hockey

Seize your moment to reach ice hockey fans with your branded message from October – March during each game of the regular season.

National Basketball Association

Reach hoops fans throughout the region, whether you want to be seen during the regular season, the playoffs, or both.

MidcoSN: Where Your Team Lives

Midco Sports Network® leads the way in high school and collegiate sports coverage in Kansas, Minnesota, North Dakota and South Dakota. We believe in local sports – because they’re rooted in our communities, just like your business.

We cover live games that others don’t – from NSIC Tournaments to high school baseball championships. From sponsoring a live event to sponsoring an athlete, your business can give back to local athletes through MidcoSN®. 

Our Teams

MidcoSN covers the best in sports from your favorite teams, including:

  • South Dakota State University Jackrabbits
  • University of South Dakota Coyotes
  • University of North Dakota Fighting Hawks
  • North Dakota State University Bison
  • Plus, more college and high school teams from across the region.

Tournament Coverage

We’re dedicated to giving you play-by-play action during the region’s top tournaments.

  • The Summit League Tournament
  • NSIC Tournament
  • NCHC Quarterfinals

Gameday Action on Social Media

We have a pulse on the gameday action – directly from the sideline. We have thousands of followers who love to engage and interact with our MidcoSN social channels. Now you can sponsor our social coverage.

Minnesota, North Dakota and South Dakota Coverage: Facebook, Instagram, Twitter and Youtube

Kansas Coverage: Facebook, Instagram, Twitter and Youtube

MidcoSN: Where Your Team Lives

Midco Sports Network® leads the way in high school and collegiate sports coverage in Kansas, Minnesota, North Dakota and South Dakota. We believe in local sports – because they’re rooted in our communities, just like your business.

We cover live games that others don’t – from NSIC Tournaments to high school baseball championships. From sponsoring a live event to sponsoring an athlete, your business can give back to local athletes through MidcoSN®. 

Our Teams

MidcoSN covers the best in sports from your favorite teams, including:

  • South Dakota State University Jackrabbits
  • University of South Dakota Coyotes
  • University of North Dakota Fighting Hawks
  • North Dakota State University Bison
  • Plus, more college and high school teams from across the region.

Tournament Coverage

We’re dedicated to giving you play-by-play action during the region’s top tournaments.

  • The Summit League Tournament
  • NSIC Tournament
  • NCHC Quarterfinals

Gameday Action on Social Media

We have a pulse on the gameday action – directly from the sideline. We have thousands of followers who love to engage and interact with our MidcoSN social channels. Now you can sponsor our social coverage.

Minnesota, North Dakota and South Dakota Coverage: Facebook, Instagram, Twitter and Youtube

Kansas Coverage: Facebook, Instagram, Twitter and Youtube

Testimonial Headshot

“We have kids who’ve graduated high school and gone on to college, and the scholarships that they were able to receive – we saw the difference they made for them, so it was important for us to give back and to help make a difference in someone else's future."

Diane Duncan, Dunco Heating & Cooling Full Story

Testimonial Headshot

“We have kids who’ve graduated high school and gone on to college, and the scholarships that they were able to receive – we saw the difference they made for them, so it was important for us to give back and to help make a difference in someone else's future."

Diane Duncan, Dunco Heating & Cooling Full Story

Multi-Screen Advertising: A Winning Strategy

A winning advertising strategy includes a multi-screen approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.

TV Advertising Digital Advertising Connected TV Advertising

Multi-Screen Advertising: A Winning Strategy

A winning advertising strategy includes a multi-screen approach to reaching your audience. Your customers are not only watching their favorite teams, but they’re also spending hours on devices reading articles, and checking scores and statistics. They’re always connected.

TV Advertising Digital Advertising Connected TV Advertising

Put Me In, Coach

It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports – request a consultation. We’ll give you a call or shoot you an email with more info.

Request a Consultation
Find a Consultant
Call 1.800.888.1300

Put Me In, Coach

It’s time to get in the game with Midco sports advertising. If you’re ready to learn more about advertising during live sports – request a consultation. We’ll give you a call or shoot you an email with more info.

Request a Consultation
Find a Consultant
Call 1.800.888.1300

1 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
2 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
3 Nielsen Npower: Q22015-Q22016
4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
5 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. Number is estimated across all of Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all of our markets, excluding Minnesota and Kansas. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results.
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.

1 Nielsen: Fields and Fairways: College Football Fans are Saturday’s Stars, Q32018
2 PwC: PwC Consumer Intelligence Series: I Stream, YouStream, Q42017
3 Nielsen Npower: Q22015-Q22016
4 McKinsey: We Are Wrong About Millennial Sports Fans, Q42017
5 Viewership information provided by TiVo. Households (HHs): Number of unique households with a view of at least one minute of the telecast, series, station(s) or network(s) during the selected time frame. Live viewing only. Number is estimated across all of Midco basic cable subscribers based on results from the data subset. Data subset includes approximately 35% of our cable subscribers across all of our markets, excluding Minnesota and Kansas. Rating: The percentage of actual viewership time in relation to the maximum potential viewership time. Past performance does not guarantee future results.
The NCAA, NCAA Championships, NCAA March Madness and Frozen Four are trademarks of the National Collegiate Athletic Association. The NFL logo is a registered trademark of the National Football League. The National Basketball Association ("NBA") name and logo and the names and logos of NBA.com are the property of NBA Properties, Inc. The Minnesota Twins name and logo and the Kansas City Royals name and logo are trademarks of Major League Baseball Properties, Inc. All other logos are property of their respective corporations or entities. Use of the individual entity logos does not constitute an endorsement by the entities of Midco’s products or services.