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Connected TV Advertising

Advertise to Streamers

The way we watch TV has changed. People of all ages are adding over-the-top (OTT) streaming to their TV viewing habits. As an advertiser, there are ways to reach the streamers – but knowing how to place OTT ads may seem daunting.

This is where Midco connected TV advertising comes in.

Also known as CTV, connected TV users access premium, professionally produced content over an internet connection, on a TV. Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based CTV audience.

Request a Consult

Let’s find out how Connected TV can increase your business.

Let's Talk

Advertise to Streamers

The way we watch TV has changed. People of all ages are adding over-the-top (OTT) streaming to their TV viewing habits. As an advertiser, there are ways to reach the streamers – but knowing how to place OTT ads may seem daunting.

This is where Midco connected TV advertising comes in.

Also known as CTV, connected TV users access premium, professionally produced content over an internet connection, on a TV. Using Midco’s sophisticated advertising platform, advertisers of any size and with varying budgets can showcase their business to an engaged, location-based CTV audience.

Request a Consult

Let’s find out how Connected TV can increase your business.

Let's Talk

Why Connected TV Ads?

Viewership is growing.

By 2022, it’s estimated that 60% of the total US population will be using some form of CTV at least once a month.1

Younger audiences are tuning in.

61% of adults ages 18-29 primarily use online streaming to watch TV.2

Users have buying power.

Homes with streaming devices are 30% more likely to be earning more than $100,000 per year.3

Why Connected TV Ads?

Viewership is growing.

By 2022, it’s estimated that 60% of the total US population will be using some form of CTV at least once a month.1

Younger audiences are tuning in.

61% of adults ages 18-29 primarily use online streaming to watch TV.2

Users have buying power.

Homes with streaming devices are 30% more likely to be earning more than $100,000 per year.3

How It Works

1. Choose your geographic area. With geotargeting, your business can make an impact where your customers live.

2. Get creative. We develop rich and engaging custom videos – based on your brand standards.

3. Place your ad. We’ll upload your video into our advertising platform. 

4. Check in on your daily reporting dashboard. Enjoy watching your completion rates soar – along with seeing which zip codes performed the highest.

Connected TV + Cable TV

Combine your CTV ads with cable TV advertising to cast a wider net to reach multiple demographics.

TV ADVERTISING

Targeted Ad Placements

Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship – and we wouldn’t have it any other way.

Midco’s connected TV advertising solution provides in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.

Networks

Our platform will strategically keep placing on high-performing channels based on ad completion rates.

  • CNN
  • Discovery Channel 
  • ESPN 
  • TLC 
  • TNT 
  • And more! 

Devices

Consumers also use over-the-top devices such as smart TVs, gaming consoles and sticks to stream. We can help you advertise through this technology.

  • Amazon Fire TV
  • Apple TV 
  • Google Chromecast 
  • Roku 
  • Samsung 
  • And more! 

 

Distributor & Content Owners

CTV is powered by premium, full-length video content, created and/or distributed by popular media providers.

  • Turner Networks 
  • Discovery Networks 
  • A&E Networks 
  • PlutoTV
  • SlingTV 
  • And more! 

Targeted Ad Placements

Knowing where and when your streaming ads were played is an important piece to any transparent reporting relationship – and we wouldn’t have it any other way.

Midco’s connected TV advertising solution provides in-depth reporting, so you can see how impressions and completion rates varied between different networks and platforms.

Networks

Our platform will strategically keep placing on high-performing channels based on ad completion rates.

  • CNN
  • Discovery Channel 
  • ESPN 
  • TLC 
  • TNT 
  • And more! 

Devices

Consumers also use over-the-top devices such as smart TVs, gaming consoles and sticks to stream. We can help you advertise through this technology.

  • Amazon Fire TV
  • Apple TV 
  • Google Chromecast 
  • Roku 
  • Samsung 
  • And more! 

 

Distributor & Content Owners

CTV is powered by premium, full-length video content, created and/or distributed by popular media providers.

  • Turner Networks 
  • Discovery Networks 
  • A&E Networks 
  • PlutoTV
  • SlingTV 
  • And more! 

New Ways to Connect with Today’s TV Consumers

Today’s consumers are distracted. But there’s one thing that continues to catch their attention – their big screen TV. But people aren’t just watching cable anymore.

Connected TV (CTV) advertising lets you reach your target audience when you know they’re tuning in – since they have to be logged in to stream. Watch our previously recorded webinar to learn more about reaching the streamers.

WATCH WEBINAR

New Ways to Connect with Today’s TV Consumers

Today’s consumers are distracted. But there’s one thing that continues to catch their attention – their big screen TV. But people aren’t just watching cable anymore.

Connected TV (CTV) advertising lets you reach your target audience when you know they’re tuning in – since they have to be logged in to stream. Watch our previously recorded webinar to learn more about reaching the streamers.

WATCH WEBINAR

Award-Winning Ad Producers

When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your CTV ads.

TV COMMERCIAL PRODUCTION

Award-Winning Ad Producers

When you work with Midco, you’ll also have complete access to our award-winning teams who will write, design and produce your CTV ads.

TV COMMERCIAL PRODUCTION

Learn More About Connected TV

From start to finish, we’re here to make your connected TV advertising campaign a success. You’ll share, or create, your advertising strategy with your Midco consultant, who can recommend a campaign based on your goals, place your ads and give you in-depth reporting.

Request A Consultation
Find A Consultant
Call 1.800.888.1300

Learn More About Connected TV

From start to finish, we’re here to make your connected TV advertising campaign a success. You’ll share, or create, your advertising strategy with your Midco consultant, who can recommend a campaign based on your goals, place your ads and give you in-depth reporting.

Request A Consultation
Find A Consultant
Call 1.800.888.1300

1 eMarketer: Connected TV Advertising: Almost Ready for Primetime, Q32018
2 Nielsen.com: The Connected TV Experience: Transforming the Living Room, Q22018
3 Pew Research Center: About 6 in 10 young adults in U.S. primarily use online streaming to watch TV, Q32017
4 ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries.
5 Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items.
1 eMarketer: Connected TV Advertising: Almost Ready for Primetime, Q32018
2 Nielsen.com: The Connected TV Experience: Transforming the Living Room, Q22018
3 Pew Research Center: About 6 in 10 young adults in U.S. primarily use online streaming to watch TV, Q32017
4 ROKU, the ROKU Logo, STREAMING STICK, ROKU TV, ROKU POWERED, the ROKU POWERED Logo, ROKU READY, the ROKU READY Logo, "STOP DREAMING. START STREAMING.", "HAPPY STREAMING", "THERE'S A TON OF ENTERTAINMENT IN THIS LITTLE BOX," and "NOW THIS IS TV" are trademarks and/or registered trademarks of Roku, Inc. in the United States and other countries.
5 Amazon, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
This material includes references to products, services and/or equipment not manufactured by Midco. The respective companies retain trademark and registered trademark ownership for those referenced items.