Serving Up Success, One Cup at a Time
When the oil boom hit western North Dakota, Megan Wold seized the opportunity to open her own coffee shop, Meg-A-Latte. At first, she stuck to advertising in her comfort zone – newspaper ads, shopper publications and flyers in her community of Williston. That all changed when a Midco Business consultant presented a cable TV advertising package to help brew up more business.
A Personal Connection
Wold already had a partnership with Midco for business Internet service, so it made sense to learn more about Midco advertising services when the consultant suggested a plan. The two worked together to brainstorm the right blend of advertising for Meg-A-Latte. “I really feel that she has my best interest in mind,” Wold says of her consultant.
Each Midco consultant collaborates with businesses to:
- Target the appropriate geographic areas and demographic segments
- Identify the right networks for cable TV advertising or websites for digital advertising
- Develop a creative strategy for developing a TV commercial or digital ads