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Blogs

3 Ways Sports Advertising Works (with Proof)

Blogs

By Shauna Wimer
Director of Advertising Sales

Read time: 3 minutes

Sports might look a little different this year. But, as the teams gather to play, we’ll continue to watch from our homes – along with thousands of others. That part of the season shouldn’t change.

We’ll be there to cheer our teams on – right from our couches. For advertisers, there’s still plenty of cost-effective opportunities for those same sports fans to cheer on your business, too. After all, it’s been a tough year for many businesses – all the more reason to remind customers that you’re still here, still open and still providing value.

Advertising during live sports is exactly where you can do just that. Sports viewership numbers continue to climb, and sports advertising continues to drive results – just ask some of our customers who return year after year. Here are just a few ways sports ads have driven results in the past – the same reasons they’ll drive results in the future, too.

Know Exactly Who You’re Talking To

"Sports advertising is the perfect fit, because it’s really who we are. It fits our identity nationally, as well as our local brand. We could spend a ton of money marketing to a diverse crowd, because our products truly are diverse. But it’s nice to narrow it by sporting event and know exactly who you’re talking to."

Nick Kreger, Interstates All Battery Center

Read the Full Story

Men, women, single people , married with children – 74% of homes with internet watch some level of college or professional sports according to S&P Global.1 Sports advertising is an easy way to reach a diverse crowd, while also knowing exactly who you’re talking to – just like Interstates All Battery Center does in Sioux Falls. They’re able to showcase footage of their local store, because they know that their local audience is watching.

Sports advertisers can mix and match games, conferences and even school coverage to create a combination of audiences within their budget.

Show Your Support for Your Community

"Our goal is to impact the communities we serve with a real focus on rural America. Our Midco partnership allows us to support youth sports activities, which provides a significant impact in our communities. Midco collaborates with our team to help us reach and exceed our goals."

Kevin Ressler, North Dakota Farmer’s Union

When you support your community, everybody wins. North Dakota Farmer’s Union chooses to sponsor our ND Game Ball – where our Midco Sports Network® team honors a top performing high school athlete with the MidcoSN® Game Ball every week during football and basketball season.

Without valuable sponsors, we wouldn’t be able to continually cover and recognize local sports teams, coaches and athletes doing great things right in our communities. One of our most popular sponsorships, our Game Ball package is already taken for the upcoming season, but we also have plenty of other opportunities to sponsor local and regional sports.

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Reach an Engaged Audience

"Everyone just stopped and turned around and watched our ad. I thought, ‘We reached people way out here – even though they may not do immediate business with us, they know who we are. They’re going to catch on to who we are.’ And that was the whole point of us creating a partnership with Midco."

Dave Bednar, CU Mortgage Direct

Read the Full Story

Longtime sponsor CU Mortgage Direct trusts Midco to get their name out there with logo placements and direct mentions during games and our Midco Minutes, or bite-sized local sports news updates. By working with Midco to strategically select when and how their business name is featured or their ad is aired, they’re able to reach an engaged sports-driven audience, every time.

New Season, New Ads, New Customers

It’s time to get off the bench and snag your sponsorship before time runs out – there’s a limited number of spots available! Set up a chat with a Midco account executive to put sports advertising to work for you.

 REQUEST A CONSULTATION  FIND A CONSULTANT  CALL 1.800.888.1300

Shauna Wimer.jpg

About Shauna Wimer

As the Director of Advertising Sales, Shauna Wimer is responsible for the full advertising sales team, concentrating on sports, digital, and cable TV sales across Midco’s footprint. As part of the Midco Senior Leadership team, she plays an integral role in building talent, encouraging women’s business leadership, and fostering strong relationships. Prior to her role at Midco, she gained 20 years of marketing and communications experience working for a variety of broadcast companies represented throughout North Dakota, South Dakota and Minnesota.

 

Shauna Wimer.jpg

About Shauna Wimer

As the Director of Advertising Sales, Shauna Wimer is responsible for the full advertising sales team, concentrating on sports, digital, and cable TV sales across Midco’s footprint. As part of the Midco Senior Leadership team, she plays an integral role in building talent, encouraging women’s business leadership, and fostering strong relationships. Prior to her role at Midco, she gained 20 years of marketing and communications experience working for a variety of broadcast companies represented throughout North Dakota, South Dakota and Minnesota.

 

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