A Positive Impact
Thanks to advertising services from Midco, Meg-A-Latte has increased traffic and brand awareness in Williston and beyond. When the coffee shop held its first-ever customer appreciation event – complete with free food, live music, inflatables and more – her Midco advertising consultant suggested adding information about the event to her commercials a month in advance. “I was nervous that people wouldn’t come, but it really boosted the awareness of my event. We had 500-600 people come out, which was a great success,” Wold says.
At the consultant’s recommendation, Meg-A-Latte also began advertising on cable TV channels in surrounding communities. Since then, the coffee shop has gained new and repeat customers from those areas.
Wold appreciates that personal touch. She says it feels like collaborating with a friend who wanted to see her business succeed – and it sets Meg-A-Latte and Midco apart. When other business owners ask Wold about advertising, “I always say put your money right into commercial advertising with Midco. It will get the word out and help you succeed.”
Meg-A-Latte has been so successful, Wold opened a second location inside a church in Williston, where she’s making her mark professionally on her community.